Heart + Hospitality

There are few universities with as strong a brand personality as Texas A&M. A new hotel and conference center opened right in the heart of campus across from legendary Kyle Field, and the property was in need of brand messaging that supported the university’s voice while also appealing to business and leisure travelers.

We created a sub-brand that highlighted the “Aggie adventure” guests can enjoy at this striking hotel. Calling our approach Heart + Hospitality, the brand walks a fine line between using language familiar to the larger Aggie family while still being accessible to a general hospitality audience. Since stock photography would feel inauthentic for such an iconic location, we used photos from around campus to further the hotel’s Aggie credibility.


Texas A&M Hotel & Conference Center

Brand positioning
Brand book
Digital design
Website copy
Email templates
Print ads