The art of hospitality
Delta Hotels by Marriott is a fast-growing hotel chain that recently opened its first location in Texas, the Delta Hotels Dallas Allen & Watters Creek Convention Center. This new Delta property stands out from the rest of the portfolio because it features an attached conference center, extensive meeting facilities and celebrity chef-driven food and beverage—amenities that aren’t accounted for within the overall Delta brand.
We created a sub-brand for the Delta Dallas Allen that honors the overall Delta brand while also providing distinctive elements that help express the property’s special amenities. The sub-brand includes positioning for various target audiences as well as a unique approach to imagery and icons that offers a slight twist from the parent brand.
Client
Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center
Brand positioning
Communications strategy
Campaign development
Custom ampersand
To visually connect the Watters Creek Convention Center with the hotel, the Delta Dallas Allen logo features a stylized ampersand that reflects Delta’s open D.
Say hello to a new kind of hospitality
Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center is bringing a big helping of Texas hospitality to North Dallas.
With a new outpost of Chef Stephan Pyles’ legendary Stampede 66, luxurious accommodations, and an expansive resort-style pool and patio, we’re not just a hotel—we’re a destination.
