About Us

There’s a cliché that Californians are always searching for the next wave, be it ocean- or technology-driven. Some clichés have a nugget of truth. HMA, or Hospitality Marketing Associates, was started in Monterey, California and we’ve been riding tech waves for decades.

We started in 1984 as a data management company with a focus on data intelligence and direct mail. Soon after, we recognized abundant opportunities in the burgeoning digital space and began developing email solutions to help our clients stay out front in a marketing environment that was rapidly becoming driven by technology.

Over the past decade, both our technical and creative teams have grown significantly allowing us to evolve our data and design solutions and help our clients tell their stories in more engaging and effective ways.

Today at HMA, we practice intelligent marketing in the hospitality space. Our marketing products and creative services help hotels, resorts, and conference centers connect with their guests and increase revenue.

We understand how crucial the guest experience is, from the moment someone lands on your website, throughout their visit and after they return home. Personalization is key, and we take it as seriously as you do. That’s why we strive to simplify the complex and make your job easier, whether you take advantage of our customizable, data-driven hospitality marketing solutions, partner with us to refresh your brand or meet with our consultants to understand the story your guest data is telling. Our goals are to empower your marketing team, help you create a sustainable marketing effort, and drive unprecedented revenue, year after year.

Our Clients


Banyan Cay

Beach Enclave

Benchmark Global Hospitality

Bianca Sands

Big Sur River Inn

Black Sheep


Cambridge Beaches

Capitol Reef

Cardozo Hotel

Chaminade Resort & Spa


Chetola Resort

Costa d’Este Beach Resort & Spa

David Rubenstein Forum

Downtown Conference Center

Edith Macy Center

El Monte Sagrado


Forest Suites Resort

Garden of the Gods Club and Resort

Grand Plaza Hotel

Heritage Corp

Hotel Albuquerque

Hotel Chaco

Hotel Chimayo/Palacio

Hotel El Dorado

Hotel Encanto

Hotel St Francis

Invest Property

Kimpton Anglers

Kimpton Corp / Kimpton Florida

Kimpton Epic

Kimpton Marlowe

Kimpton Monaco

Kimpton Palomar

Kimpton Nine Zero

Kimpton Sea Fire

Kimpton Surfcomber

Kimpton Taconic Hotel

Kimpton Vero Beach

La Cantera Resort & Spa

Lake Arrowhead Resort & Spa

Lanier Islands

Lodge at Santa Fe

Loretto Inn and Spa


Lake Arrowhead Lodge

Margaritaville Lake Resort

Meritage Resort

Mirror Digital

Nativo Lodge

Rise Uptown


Rustin Inn


Sandestin Cottage Rental Agency

Skamania Lodge

Snow King Resort


Spruce Point Inn

Stonewall Resort

Texas A&M Hotel & Conference Center

The Abbey Resort

The Beachcomber

The Equinox Golf Resort

The Essex, Vermont’s Culinary Resort & Spa

The Heldrich

The Hotel Roanoke & Conference Center

The Inn at Virginia Tech and Skelton Conference Center

The Inns at The Equinox

The Pierre

The Shores

Turtle Bay Resort

Verizon Basking Ridge

Willows Lodge

Wingspread Retreat & Executive Conference Center

Extreme Impact Inc.

Yotel Pad Park City

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