A Powerful Customer Data Platform

Our customer data platform employs extensive data cleansing processes and powers the HMA Marketing Platform to offer hospitality clients a wealth of information for growing revenue.

customer data platform
Turn bytes into business

Our business intelligence capabilities, powered by a robust customer data platform, offer historical, current and predictive views of your business to identify and create new strategic opportunities. Put our expertise to work to guide your planning, unify your team and achieve a fully integrated marketing effort that produces uncommon results.

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Introducing DataView Analytics

Put your company resources to work and dive into your guest history with DataView Analytics. This three-step program helps you gain valuable insight with marketing recommendations and best practices to elevate your overall marketing effort.

Step 1:
PMS data cleansing

DataView’s data cleansing process ensures your guest data is correct, consistent and usable. On average, our proprietary process saves up to 50% of all failed data.

Step 2:
Guest history analysis

We analyze your cleansed data to provide an in-depth look at customer behavior, including booking history and seasonal spending, along with key marketing recommendations.

Step 3:
Targeted segments

We return your data to you cleansed and sorted into predefined segments you can use to more effectively target your marketing communications.

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How we power our customized marketing solutions
1. Interface

We identify all available data resources, establish automated connections and facilitate data download routines.

2. Integration

We unify disparate customer purchase information, join tables from all sources and create custom data mapping routines for higher-level analysis and reporting.

3. Cleansing

We send your data through a rigorous, proprietary process that saves up to 50% of all failed data.

4. Identification

We merge event and financial data to discover repeat customers and expand their profiles.

5. Enhancement

We add demographic, lifestyle and other information at the household level from various external databases.

6. Analysis

We examine the interactions between all data points to draw conclusions about your customers.

7. Strategy

We define your marketing strategy based on the insight gained during the analysis phase.

8. Development

We create targeted communications that inspire action, build brand loyalty and increase your business.

9. Reporting

We offer a series of reports, including ROI based on completed purchases or, in the case of hotels, consumed nights and room charges.

6,900% ROI

On average, our clients see an ROI of nearly 7,000% on their email and direct mail campaigns.