Our customer data platform employs extensive data cleansing processes and powers the HMA Marketing Platform to offer hospitality clients a wealth of information for growing revenue.
A Powerful Customer Data Platform
Turn bytes into business
Our business intelligence capabilities, powered by a robust customer data platform, offer historical, current and predictive views of your business to identify and create new strategic opportunities. Put our expertise to work to guide your planning, unify your team and achieve a fully integrated marketing effort that produces uncommon results.
Introducing DataView Analytics
Put your company resources to work and dive into your guest history with DataView Analytics. This three-step program helps you gain valuable insight with marketing recommendations and best practices to elevate your overall marketing effort.
PMS data cleansing
DataView’s data cleansing process ensures your guest data is correct, consistent and usable. On average, our proprietary process saves up to 50% of all failed data.
Guest history analysis
We analyze your cleansed data to provide an in-depth look at customer behavior, including booking history and seasonal spending, along with key marketing recommendations.
We return your data to you cleansed and sorted into predefined segments you can use to more effectively target your marketing communications.
How we power our customized marketing solutions
On average, our clients see an ROI of nearly 7,000% on their email and direct mail campaigns.