Blog - HMA | Intelligent Marketing

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Driving Revenue with Sustainable Hospitality: 5 Strategies for Success

Earth Day is right around the corner underscoring the vital connection between sustainability and hospitality success. This article arms hotel managers and marketers with actionable strategies for driving revenue while championing environmental conservation. From the rising demand for sustainable tourism to the importance of authenticity in environmental marketing, discover how eco-friendly hotels can differentiate themselves in a competitive market and inspire positive change.

HMA° Intelligent Marketing Staff April 18, 2024

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Spring into success: Boost your bookings with powerful hospitality email campaigns

Spring is the season of renewal. Spruce up your spring email campaigns with these 10 creative ideas designed for a wide range of target audiences. By using your CRM data to segment your target audiences and create personalized content, you can reach your audiences like never before. Gain insights on audience targeting and effective marketing strategies. Plus, learn to measure your campaign’s success for future optimizations.

HMA° Intelligent Marketing Staff February 28, 2024

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Ease your workload: 5 ways data can improve your email marketing content

Discover five game-changing strategies that leverage data to skyrocket your hospitality email campaigns. From crafting personalized content to crafting irresistible subject lines, these insights will supercharge your engagement and response rates.

HMA° Intelligent Marketing Staff February 15, 2024

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Turn first-time guests into regulars: A how-to guide on email trigger campaigns

Dive into the world of email trigger campaigns and discover how property and marketing managers are leveraging personalized automation to turn first-time guests into loyal patrons. From crafting engaging content to choosing the perfect triggers, this comprehensive guide provides actionable insights to drive revenue and build lasting relationships.

HMA° Intelligent Marketing Staff February 15, 2024

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Strategic planning using year-end ROI and guest data insights

Maximize your hospitality marketing in 2024 by leveraging year-end ROI and guest data insights. Explore the successes and pitfalls of past campaigns, tailor strategies to guest preferences, and craft personalized email campaigns. Turn insights into action, ensuring continuous improvement and success in the evolving travel landscape. Embrace the power of data-driven marketing for a new year of triumphs and enhanced guest connections.

HMA° Intelligent Marketing Staff January 18, 2024

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10 creative email campaigns for winter hospitality marketing

Looking for some winter-themed email campaign ideas for your hospitality business? Look no further! Take a look at our list of 10 winter-themed email campaigns and get inspired to tailor your marketing efforts to attract a diverse range of potential guests. Whether you’re targeting wellness seekers, foodies, nature enthusiasts, or anyone in between, we’ve got the perfect idea for you. So bundle up and embrace the winter season with these creative campaign ideas.

HMA° Intelligent Marketing Staff January 8, 2024

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Crafting exceptional hospitality experiences through personalization

Are you looking to take your VIP game to the next level? Unlock the secrets to VIP guest satisfaction and discover how tailored experiences can drive revenue, reduce costs, and foster loyalty. Learn how to navigate the fine line of personalization for VIPs and discover the four key elements they appreciate. With this knowledge, you can provide exceptional experiences that will keep your VIP guests coming back for more.

HMA° Intelligent Marketing Staff December 5, 2023

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Email marketing’s enduring relevance in the digital age

Contrary to speculations, email marketing is thriving. Industry experts confirm its enduring relevance, emphasizing direct connection, algorithmic simplicity, proven results, personalization, and cost-effectiveness. HMA° supports this outlook, urging strategic evolution for sustained engagement. Join the conversation on the evolving landscape of email marketing.

HMA° Intelligent Marketing Staff November 29, 2023

Has your email marketing lost momentum? Elevate your marketing effort by updating your email templates

Up-to-date email templates are essential for effective marketing. From ADA compliance to brand consistency and recognition across channels, refreshing outdated templates with bespoke designs keeps emails current, captivating, and compatible with user preferences. This article covers the many factors to consider in maintaining your email templates to optimize performance.

HMA° Intelligent Marketing Staff June 19, 2023

Email testing is essential for successful email marketing

This article covers the core tenants of email testing, including rendering, spam scoring, creative, and personalization testing. By following these best practices, you can ensure the success of your email campaigns and improve your brand’s visibility.

HMA° Intelligent Marketing Staff April 27, 2023

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