Blog Stories

Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.

In the competitive world of hospitality marketing, where precision and personalization are key, every decision must be backed by accurate...

Advanced segmentation helps to target the right lead at the right time.

Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.

A direct booking strategy is an important piece of your overall hotel marketing strategy.

Sometimes it feels like winter will never end, but days are already getting longer and spring holidays will be here in the blink of an...

Left Brain vs. Right Brain: The Creative vs. Analytical Thinkers Debate at HMA You’ve probably heard the long-standing debate about...

Over the years, HMA has completed thousands of multi-part email tests. So many that we can look at the code and see what will or won’t...

Since the term was coined in the 1950s, “artificial intelligence” (AI) has often brought to mind robots that suddenly become sentient and...

Human beings are always looking for patterns. That’s why we see a face in the moon, mistake a tree root for a snake or think our coat...

Winter has its own unique charm that captures the heart of many travelers, seeking a break after the festive rush. The season of cool...

The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry.   With...

Property and marketing managers across the hospitality industry are looking to convert first-time guests into loyal regulars. If that...

Valet VIP Management Platform unlocks the full potential of your customer service team to elevate your VIP’s on-property experience. In...

HMA Expands Their CRM Management Solution For Hospitality With The Release Of Valet VIP Management Platform (SaaS)   Source: Hospitality...

If your hospitality email marketing campaign is not reaching its full potential, it’s likely time to rethink your content strategy. By...

Earth Day 2024 brings to mind the essential link between sustainability efforts and the success of hospitality businesses. As the world...

When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...

There are a surprising number of marketing blogs with articles titled, “Is email marketing dead?” In fact, those exact keywords have had...

In the world of hospitality, creating lasting impressions is crucial to success. The value of repeat VIP business in the hospitality...