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Blog Stories


Selecting the Right Marketing Partner: A Key to Hotel Success
Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.
HMA Staff
4 days ago3 min read
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The Power of Clean Data: Boosting Marketing Accuracy and ROAS in the Hotel and Resort Industry
In the competitive world of hospitality marketing, where precision and personalization are key, every decision must be backed by accurate...
HMA Staff
Apr 93 min read
10
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How Advanced Segmentation Drives Engagement
Advanced segmentation helps to target the right lead at the right time.
Bryn Tyler
Apr 33 min read
14
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Why Email Marketing Agencies Are Your Small Team’s Secret Weapon
Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.
HMA Staff
Mar 243 min read
12
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5 Ways to Boost Direct Bookings Through Automated Email Campaigns
A direct booking strategy is an important piece of your overall hotel marketing strategy.
Bryn Tyler
Mar 173 min read
21
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Spring into success: Boost summer hotel bookings with powerful seasonal email campaigns
Sometimes it feels like winter will never end, but days are already getting longer and spring holidays will be here in the blink of an...
HMA Staff
Feb 274 min read
72
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Left brain thinkers vs right brain thinkers (creative vs analytical thinkers)
Left Brain vs. Right Brain: The Creative vs. Analytical Thinkers Debate at HMA You’ve probably heard the long-standing debate about...
HMA Staff
Dec 13, 20242 min read
59
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Email testing is essential for successful email marketing
Over the years, HMA has completed thousands of multi-part email tests. So many that we can look at the code and see what will or won’t...
Bryn Tyler
Nov 1, 20243 min read
12
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Artificial intelligence in marketing
Since the term was coined in the 1950s, “artificial intelligence” (AI) has often brought to mind robots that suddenly become sentient and...
HMA Staff
Oct 18, 20242 min read
38
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Pattern recognition empowers better content
Human beings are always looking for patterns. That’s why we see a face in the moon, mistake a tree root for a snake or think our coat...
HMA Staff
Sep 4, 20243 min read
19
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10 creative hospitality centric email campaigns for winter and holidays
Winter has its own unique charm that captures the heart of many travelers, seeking a break after the festive rush. The season of cool...
HMA Staff
Aug 21, 20242 min read
14
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Data Needs to Have a Human Side
The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry. With...
Bryn Tyler
Aug 20, 20242 min read
12
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Turn first-time guests into regulars: A how-to guide on email trigger campaigns
Property and marketing managers across the hospitality industry are looking to convert first-time guests into loyal regulars. If that...
HMA Staff
Jul 24, 20243 min read
7
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The power of delivering the unexpected
Valet VIP Management Platform unlocks the full potential of your customer service team to elevate your VIP’s on-property experience. In...
Bryn Tyler
Jun 8, 20244 min read
7
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Introducing Valet—VIP Management Platform for Hotels
HMA Expands Their CRM Management Solution For Hospitality With The Release Of Valet VIP Management Platform (SaaS) Source: Hospitality...
Bryn Tyler
Apr 12, 20242 min read
20
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Ease your workload: 5 ways data can improve your email marketing content
If your hospitality email marketing campaign is not reaching its full potential, it’s likely time to rethink your content strategy. By...
HMA Staff
Apr 10, 20244 min read
11
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Driving Revenue with Sustainable Hospitality: 5 Strategies for Success
Earth Day 2024 brings to mind the essential link between sustainability efforts and the success of hospitality businesses. As the world...
HMA Staff
Mar 10, 20246 min read
31
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Has your email marketing lost momentum? Elevate your marketing effort by updating your email templates
When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...
HMA Staff
Feb 13, 20243 min read
9
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Email marketing’s enduring relevance in the digital age: Email marketing is not dead
There are a surprising number of marketing blogs with articles titled, “Is email marketing dead?” In fact, those exact keywords have had...
Bryn Tyler
Jan 20, 20243 min read
7
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Crafting exceptional hospitality experiences through personalization
In the world of hospitality, creating lasting impressions is crucial to success. The value of repeat VIP business in the hospitality...
HMA Staff
Nov 15, 20233 min read
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