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Blog Stories


Rethinking Loyalty: A Modern Approach to VIP Management for Hotels
Not every loyal guest wants to join a points program. Many don’t need rewards to feel connected - they just want to be remembered. And...

Bryn Tyler
8 hours ago2 min read
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Data-Driven Marketing: Embracing the Power of First Party Data
Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

HMA Staff
2 days ago4 min read
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5 Summer Email Marketing Ideas to Boost Hotel Bookings and Strengthen Guest Relationships
Summer is peak season for travel - and for hotel and resort marketers, it’s also a prime opportunity to re-engage audiences, fill rooms,...

HMA Staff
May 132 min read
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Why CRM Marketing Agencies are a Force Multiplier for Hotel Marketing Teams
If you’re part of a small hotel marketing team, you already know the balancing act. There’s never enough time, never quite enough hands,...

Bryn Tyler
May 123 min read
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Microsoft Email Updates - What You Need to Know
Big Email Changes Coming from Microsoft - But HMA Clients Are Already Ahead of the Curve What hotel marketers need to know about the May...

Bryn Tyler
May 52 min read
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Unlocking the Power of Data: How Hotels Can Optimize Performance with Smart Analytics
With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

HMA Staff
Apr 302 min read
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The Importance of ADA Compliant Emails: Designing with Inclusion in Mind
When was the last time you thought about how someone with visual, auditory, or motor impairments experiences your emails? For many email...

HMA Staff
Apr 242 min read
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Selecting the Right Marketing Partner: A Key to Hotel Success
Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.

HMA Staff
Apr 153 min read
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The Power of Clean Data: Boosting Marketing Accuracy and ROAS in the Hotel and Resort Industry
In the competitive world of hospitality marketing, where precision and personalization are key, every decision must be backed by accurate...

HMA Staff
Apr 93 min read
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How Advanced Segmentation Drives Engagement
Advanced segmentation helps to target the right lead at the right time.

Bryn Tyler
Apr 33 min read
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Why Email Marketing Agencies Are Your Small Team’s Secret Weapon
Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.

HMA Staff
Mar 243 min read
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5 Ways to Boost Direct Bookings Through Automated Email Campaigns
A direct booking strategy is an important piece of your overall hotel marketing strategy.

Bryn Tyler
Mar 173 min read
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Spring into success: Boost summer hotel bookings with powerful seasonal email campaigns
Sometimes it feels like winter will never end, but days are already getting longer and spring holidays will be here in the blink of an...

HMA Staff
Feb 274 min read
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Left brain thinkers vs right brain thinkers (creative vs analytical thinkers)
Left Brain vs. Right Brain: The Creative vs. Analytical Thinkers Debate at HMA You’ve probably heard the long-standing debate about...

HMA Staff
Dec 13, 20242 min read
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Email testing is essential for successful email marketing
Over the years, HMA has completed thousands of multi-part email tests. So many that we can look at the code and see what will or won’t...

Bryn Tyler
Nov 1, 20243 min read
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Artificial intelligence in marketing
Since the term was coined in the 1950s, “artificial intelligence” (AI) has often brought to mind robots that suddenly become sentient and...

HMA Staff
Oct 18, 20242 min read
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Pattern recognition empowers better content
Human beings are always looking for patterns. That’s why we see a face in the moon, mistake a tree root for a snake or think our coat...

HMA Staff
Sep 4, 20243 min read
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10 creative hospitality centric email campaigns for winter and holidays
Winter has its own unique charm that captures the heart of many travelers, seeking a break after the festive rush. The season of cool...

HMA Staff
Aug 21, 20242 min read
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Data Needs to Have a Human Side
The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry. With...

Bryn Tyler
Aug 20, 20242 min read
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Turn first-time guests into regulars: A how-to guide on email trigger campaigns
Property and marketing managers across the hospitality industry are looking to convert first-time guests into loyal regulars. If that...

HMA Staff
Jul 24, 20243 min read
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