HMA Announces Partnership with Black Sheep Tourism


HMA is proud to announce the launch of its partnership with Australia-based Black Sheep Tourism. The past 18 months of upheaval have changed the landscape of the travel, tourism and hospitality industries. As we look towards a return to a new normal, now is the perfect time to explore ways to maximize growth, leverage data and build cost-effective, personalized customer engagement.


Black Sheep Tourism brings brands and business solutions together. They create unique products and services designed to support the travel, tourism and hospitality industries. With Black Sheep CRM services powered by HMA, customer data management has never been easier. No matter what systems your company uses to collect data, Black Sheep can capture and collate from any source.


“In line with our belief, ‘when you know more, you can do more’, we are excited to bring HMA’s innovative data management platform to our local market. With the power of HMA’s technology, all data segments are at your fingertips via a personalized cloud-based reporting dashboard. Utilizing our combined years of expertise, we can help businesses engage with their target audiences more efficiently.” Trish Shepherd, Founder of Black Sheep Tourism.


After nearly four decades in hospitality marketing, HMA has developed a CRM approach that balances data insight with strategic execution. Our team of technical and creative problem solvers can translate your data into a dynamic marketing strategy. Whether you are an independent hotel or a company with multiple properties, HMA provides customized services that streamline your operations.


“At HMA, we have always been passionate about finding innovative ways to drive revenue and customer engagement for our clients. We are delighted to partner with Black Sheep Tourism, and thrilled to deliver our ‘Powered by HMA’ philosophy to the Australian market.” Michelle Carey Heuer, President of HMA.


With the combined talents of Black Sheep Tourism, HMA is excited to continue providing innovative services that enhance businesses.