We strive to simplify the complex for our hospitality clients, helping you understand the story your guest data is telling–and then act on it.
A force multiplier
for hospitality
We can help with that
Connect guest data, marketing strategy and creative design with our fully managed CRM and marketing automation products. The HMA Marketing Platform is the heart of our solution and a game changer for hospitality companies that need to do more with less.
The HMA Marketing Platform
It all starts with eSuite
eSuite is the heart of the HMA Marketing Platform. It’s a customized, cloud-based portal for managing your marketing campaigns, tracking results and learning from your guest data.
Automated doesn’t mean auto-pilot
Our hospitality products can help you stand out in a crowded market, improve guest relationships and increase revenue, all while lifting the burden off your sales and marketing team. Though many of our products are automated, they’re backed by customized strategies and a team that gets to know you and your unique needs to help you drive momentum, maintain consistency of effort and deliver impressive results.
Boomerang cart abandonment program
Convert abandoned shopping carts into completed reservations and recover lost revenue with Boomerang.
Triggered emails
Our customized and automated email programs increase awareness of your amenities, drive outlet revenue and convert one-time guests into repeat customers.
- Opt-in instant offer
- Pre-sell
- Post-stay
- Same time last year
- Special occasions
- OTA conversion
- First time to lifetime
- Group to transient
- Non-responders
- Canadian consent
- Custom automated campaigns
Lifecycle campaigns
Stay top of mind with recent guests and encourage them to start planning their next visit with our automated three-touch lifecycle program.
eConcierge outlet reservations tool
Give your guests the opportunity to book outlet reservations and make special requests online, before they’ve even walked through your door.
VIPNotify special guest alerts
Don’t miss the opportunity to provide a little something extra for your VIP guests. When their reservations are identified in your PMS flow, an automated email alerts you a week prior to their arrival.
LEADGen prospecting tool
Turn your group and meeting prospects into clients with this small batch email and/or direct mail drip campaign.
You’re in control
Whether you need the full HMA Marketing Platform solution or just part of it, we’ll work with you to create the perfect menu of services.