The David Rubenstein Forum at the University of Chicago offers inspiring spaces to host exceptional meetings and events. Every detail of this stunning new venue was carefully crafted to provide a superior experience, so the brand story we developed for the Forum needed to be as well. To make a connection with target audiences within the university, we incorporated images of UChicago professors and developed copy designed to reflect the university’s standing as one of the intellectual centers of the country—while also making sure the hospitality story came through.