Benchmark, a global hospitality company, manages more than 80 properties across multiple portfolios. They needed to articulate their corporate brand and design sub-brands for their portfolios that were distinct yet still part of the same overall brand family.
Benchmark branding
What we did
Brand guidelines, website content, email templates, collateral
The portfolio brands we helped the Benchmark team develop reflect a commitment to personalized service that empowers transformative travel experiences. One brand highlights the luxury and indulgence of the portfolio, while another focuses on adventure and exploration. And both employ a look and feel that complements the corporate brand.
