Benchmark, a global hospitality company, manages more than 80 properties across multiple portfolios. They needed to articulate their corporate brand and design sub-brands for their portfolios that were distinct yet still part of the same overall brand family.
Benchmark branding
![brand guidelines spread](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_1.jpg)
![brand guidelines close up](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_2.jpg)
![brand guidelines spreads](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_3.jpg)
![brand guidelines spreads](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_4.jpg)
What we did
Brand guidelines, website content, email templates, collateral
The portfolio brands we helped the Benchmark team develop reflect a commitment to personalized service that empowers transformative travel experiences. One brand highlights the luxury and indulgence of the portfolio, while another focuses on adventure and exploration. And both employ a look and feel that complements the corporate brand.
![brand guidelines spread](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_5.jpg)
![brand guidelines spreads](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_6.jpg)
![brand guidelines spreads](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_7.jpg)
![brand guidelines spreads](https://www.wearehma.com/wp-content/uploads/2019/06/Portfolio_BC_Web_8.jpg)