There are few universities with as strong a brand personality as Texas A&M. A new hotel and conference center opened right in the heart of campus across from legendary Kyle Field, and the property was in need of brand messaging that supported the university’s voice while also appealing to business and leisure travelers.
Texas A&M Hotel and Conference Center branding
What we did
Brand book, website copy, ads, email, collateral
We created a sub-brand that highlighted the “Aggie adventure” guests can enjoy at this striking hotel. Calling it Heart + Hospitality, the brand walks a fine line between using language familiar to the larger Aggie family while still being accessible to a general audience. Since stock photography would feel inauthentic for such an iconic location, we used photos from around campus to further the hotel’s Aggie credibility.