A successful marketing campaign starts with a compelling offer expressed in an engaging way. To support fall campaign efforts for Grand Plaza Hotel and The Beachcomber, we created a mini brand for each campaign that included copy for use across email, social media and banner ads. We recommended images that helped tell each hotel’s story. And we developed a campaign management calendar that brought it all together. This branded content made it simple for the properties to ensure consistency of messaging across deliverables and stay on track with timelines.