Direct mail campaign

Stonewall Resort

Though we live in world where most communication is digital, sometimes nothing is better than messaging you can hold in your hand. That makes direct mail a surprisingly effective marketing tool. Just ask Stonewall Resort, which highlighted the changing of the seasons with a direct mail postcard offering savings on weekday rates plus a complimentary s’mores kit. We paired autumnal images with cozy copy to set the tone and let the great offer do the selling—to the tune of an impressive 3,179% ROI.