Though we live in world where most communication is digital, sometimes nothing is better than messaging you can hold in your hand. That makes direct mail a surprisingly effective marketing tool. Just ask Stonewall Resort, which highlighted the changing of the seasons with a direct mail postcard offering savings on weekday rates plus a complimentary s’mores kit. We paired autumnal images with cozy copy to set the tone and let the great offer do the selling—to the tune of an impressive 3,179% ROI.