Benchmark is a hospitality management and development company with thousands of employees around the globe. After experiencing explosive growth, the company wanted to unite its teams under one internal brand that created a sense of connection and encouraged feelings of pride and ownership.
Benchmark HR employee campaign
What we did
Branding, value proposition, website content, collateral
We captured Benchmark’s inspiring, decades-long history in a brand that clearly articulates what makes the company such a special place to work. We placed employees new and old firmly in the center of the company’s story, encouraging them to embrace their own importance in Benchmark’s larger evolution by considering themselves curators of special experiences for their guests. The brand also serves as a beacon to potential team members who are interested in joining Benchmark’s entrepreneurial culture.