Delta Hotels Dallas Allen branding

Delta Hotels by Marriott is a fast-growing hotel chain that just opened its first location in Texas, the Delta Hotels Dallas Allen & Watters Creek Convention Center. This new Delta property stands out from the rest of the portfolio because it features an attached conference center, extensive meeting facilities and celebrity chef-driven food and beverage—amenities that aren’t accounted for within the overall Delta brand.

brand book spreads
brand book spread

What we did

Branding, website content, email templates, collateral

We created a sub-brand for the Delta Dallas Allen that honors the overall Delta brand while also providing distinctive elements that help express the property’s special amenities. The sub-brand includes positioning for various target audiences as well as a unique approach to imagery and icons that offers a slight twist from the parent brand.

word bank from brand book
print ad for magazine
email templates on mobile phones