We know hospitality

It’s all about experience

Though we just go by HMA now, we were founded as Hospitality Marketing Associates and have deep knowledge and lasting partnerships in the hospitality space. We understand how crucial the guest experience is, from the moment someone lands on your website, throughout their visit and after they return home. Personalization is key, and we take it as seriously as you do. That’s why we strive to simplify the complex and make your job easier, whether you take advantage of our customizable, data-driven hospitality marketing solutions, partner with us to refresh your brand or meet with our consultants to understand the story your guest data is telling. Our goals are to empower your marketing team, help you create a sustainable marketing effort and drive unprecedented revenue, year after year.

Email management

Send your guests targeted, customized emails that reflect their interests. Here’s more about our robust email capabilities.

eSuite email management project library
examples of automated campaign hospitality solution emails

Automated campaigns

Our customized email programs increase awareness of your amenities, drive outlet revenue and convert one-time guests into repeat customers. Since these campaigns are automated, our process does the heavy lifting—not your marketing team.

  • Opt-in instant offer
  • Pre-sell
  • Post-stay
  • Same time as last year
  • Special occasions
  • OTA conversion
  • First time to lifetime
  • Group to transient
  • Non-responders
  • Canadian consent
  • Custom automated campaigns

eConcierge

Give your guests the opportunity to book outlet reservations and make special requests online, before they’ve even walked through your door.

eConcierge hospitality solution form to enter guest preferences
example of VIPNotify hospitality solution

VIP Notify

Don’t miss the opportunity to provide a little something extra for your VIP guests. When their reservations are identified in your PMS flow, an automated email alerts you a week prior to their arrival.

LEADGen

Turn your group and meeting prospects into clients. Newly acquired leads are incorporated into a small batch email and/or direct mail drip campaign designed to give your team the time to convert these prospects into clients through a direct contact effort. Telephone contact rosters are provided.

LEADGen group meeting prospect hospitality solution email

Boomerang

Convert abandoned shopping carts into completed reservations and recover lost revenue with Boomerang. When a guest starts the reservation process but doesn’t complete it, Boomerang sends up to three automated, branded emails encouraging them to finish booking.

Wine Club

Consolidate your wine club marketing and communication efforts with our full range of data, design and direct marketing services, all located under one roof. We offer high-touch membership awareness and gifting programs that can grow and evolve with your wine club needs.

  • Data and email management
  • Design and fulfillment of welcome kits, membership cards
  • Customized direct mail and email campaigns

Consulting

With more than 30 years of experience in the hospitality space, we’ve developed a menu of consulting services that help our clients streamline efforts and improve outcomes.

  • Data analytics and consulting
  • Pre-opening and property repositioning
  • Real estate marketing and prospecting
  • PMS system transitions
  • Marketing process evaluation
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