Intelligencia Options
Configured for your Needs
Where customization drives the one size doesn't fit-all philosophy.
DataView
DATA ANALYTICS & INSIGHTS
DataView
DATA CLEANSING + ANALYSIS
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PMS data connection & download
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HMA° proprietary data cleansing
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DataView interactive analytics portal
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Data segmentation workshop
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Return of cleansed data
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Defined data segmentation files
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Data Appending > Appending options provided post-cleansing
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DataView Signature Written Analysis
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Data you Can Trust
Proprietary cleansing process daily, which saves up to 50% of all failed data.
Data to Strategy
Gain actionable insights from a deep evaluation of your guest history data.
Define Targets
Define market segments to tailor your guest communications and drive engagement.
Unleash the Power of Data
DataView is Intelligencia’s platform launch point that transforms PMS data into clean data foundation with a powerful analysis written for hoteliers.
PMS data goes through a rigorous proprietary cleansing process that ensures data integrity and quality that supports our analytics process.
With DataView Guest History Analysis in hand, evaluate data trends and leverage them to generate powerful insights that refresh and re-envision your marketing strategy. Take your analysis to the next level with demographic and lifestyle appending options.
Hailed by companies as a groundbreaking initiative, DataView is available as part of the Intelligencia marketing platform or as a standalone customer analysis and strategic segmentation identification.
DataView
DATA ANALYTICS & INSIGHTS
Essentials
DATAVIEW + EMAIL
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PMS data connection & automated data flow
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Ongoing HMA° proprietary data cleansing
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Intelligencia CDP & portal setup
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Guest History Analysis
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DataView report deck
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Data segmentation Ongoing HMA workshop
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Defined data segmentation
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Set of (3) templates from Library re-skinned to match branding
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QuickTurn eMail-builder
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Ask Telli AI
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eMail volume pricing
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Set of (3) templates from Library re-skinned to match branding
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QuickTurn eMail-builder
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Ask Telli AI
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Standard opt-in web form
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Lead capture & optimization web form
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eMail volume pricing package
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DataView report deck
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Data Quality
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DataView
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Profiler Report
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Booking Pace
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Email Reports
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Spend by Market Segment
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Data Reach
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eMail Performance
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VIP Grid
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Cyberboard
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Dedicated Account Representative
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Initiation Workshop (remote)
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Data compliance management
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Quarterly review & consultation upon request (1hr/session)
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Templates
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Web forms
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Custom reports
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Data Appending + Profiler Report (one-time or recurring)
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Products
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Consulting
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Email Management Simplified
Essentials combines a sophisticated collection of data, email management tools, and key programs that teams require for success for smaller marketing team scenarios.
The portal offers a customized standard setup with a robust deck of reports, branded templates, resource libraries and smart add-on programs.
Empower your team with everything needed to develop, deploy, and track a sustainable email marketing strategy.
DataView
DATA ANALYTICS & INSIGHTS
Enterprise
DATAVIEW + EMAIL + MARKETING SOLUTION
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All-inclusive volume package with support services
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PMS data connection & automated data flow
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Proprietary data cleansing
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Intelligencia CDP & portal setup
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Guest History Analysis & on-site Marketing Workshop
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DataView report deck
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Consumed ROI Report
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Unlimited data segmentation
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Set of (5) templates from Library re-skinned to match branding
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(1) Custom template that can be re-skinned
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Composer and QuickTurn eMail-builder
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Ask Telli AI
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AB Testing
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Marketing calendar development and management
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Email management
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Set of (5) templates from Library re-skinned to match branding
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(1) Custom template re-skin
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Composer and QuickTurn eMail-builder
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Ask Telli AI
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AB Testing
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Email management
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Marketing calendar development & management
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Custom opt-in web form
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Lead capture & optimization web form
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eMail volume pricing package
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DataView report deck
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Data Quality
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DataView
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Profiler Report
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Booking Pace
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Email Reports
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Spend by Market Segment
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Data Reach
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eMail Performance
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VIP Grid
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Cyberboard
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Consumed ROI Report *
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Cross-over analysis*
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VIP Reporting included/option*
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Dedicated Account Manager & Marketing Coordinator
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Initiation and Annual on-site or remote marketing workshop
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Marketing calendar management
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Email deployment management
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Ad-hoc reports
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Data compliance management
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Regional management support
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Co-op Marketing planning & execution
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Data application for business development pitches
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Company-wide form review
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Ad-hoc reporting
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Data compliance management
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Campaign ideation
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Marketing calendar development & maintenance
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Project management
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Regular status calls
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Liaison with other marketing vendors
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(1) Customer Journey included
Nominal setup fee for additional
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Templates
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Web forms
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Boomerang
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Data Appending
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Customer Journeys
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End-To-End Marketing Solution
Enterprise is designed for both independent hotels and management companies with more complex operations, delivering a customizable and scalable customer data platform (CDP).
Advanced setup options include unlimited support along with a robust deck of interactive reports that enable you to spin data with report views that be applied to your everyday. The portal setup accommodates both single or multi-property portfolio setup, including a corporate hub customized with consolidated cross-over analytics and separate tracking performance for corporate level Coop marketing initiatives.
With proven results and exceptional ROI, learn why Enterprise pays for itself within six months, and revolutionizes the way you put your data to work for your company.
