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HMA° Intelligent Marketing
Our mission is to empower our clients to achieve their business goals by leveraging data in innovative ways, maximizing marketing reach, building lasting customer relationships, and driving revenue growth.
40 Years of Innovation
Founded four decades ago by Rick and Michelle Heuer, HMA Intelligent Marketing, is head-quartered in Monterey, California. Since we opened our doors in 1984, we’ve been harnessing our enthusiasm for data, marketing, and technology, to craft sustainable marketing solutions rooted in data insights.
Agile
Adept at working with all levels of hotel operations, we’re known for our ability to navigate rapidly changing conditions, to meet the demand of the moment with out-of-the-box thinking, with the ability to strategically realign marketing efforts.
Diversified
Our team embodies intelligent marketing, combining data analysts, strategists, designers, developers, and engineers. Working as an extension of your team, we collaborate seamlessly to deliver best-in-class support and innovative solutions.
Scalable
Grounded in the core values of leading hotel companies—meticulous attention to detail and consistently surpassing customer expectations—the Intelligencia platform is designed to evolve with your changing needs, uncover new revenue opportunities and help you achieve operational excellence at each growth stage.

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