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We are HMA°

Our mission is to empower our clients to achieve their business goals by leveraging data in innovative ways, maximizing marketing reach, building lasting customer relationships, and driving revenue growth.

40 Years of Innovation
Founded four decades ago by Rick and Michelle Heuer, HMA, Intelligent Marketing, is head-quartered in Monterey, California. Since we opened our doors in 1984, we’ve been harnessing our enthusiasm for data, marketing, and technology, to craft sustainable marketing solutions rooted in data insights.

Agile
Adept at working with all levels of hotel operations, we’re known for our ability to navigate rapidly changing conditions, to meet the demand of the moment with out-of-the-box thinking, with the ability to strategically realign marketing efforts.

Scalable
Grounded in the core values of leading hotel companies—meticulous attention to detail and consistently surpassing customer expectations—the Intelligencia platform is designed to evolve with your changing needs, uncover new revenue opportunities and help you achieve operational excellence at each growth stage.

Diversified
Our team of experts represents a mix of data analysts, marketing strategists, content strategists, designers, project managers, developers, and engineers. Our dynamic group of contributors work seamlessly together as an extension of your team and thrive by delivering best-in-class support.

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WHY HMA?

Passion and Precision

Our company integrates a deep passion for hospitality and the precision of data intelligence, creating solutions that fuel innovative and informed marketing strategies for hotels, resorts, and property-management companies worldwide.

Partnership at its Best

At HMA, we have established our reputation on the same fundamental values upheld by leading hotel companies: delivering exceptional service, meticulous attention to detail, and consistently surpassing customer expectations.

Explore what an HMA partnership can do for you.

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