Blog Stories

Hotels increase repeat revenue when they recognize guests and show authentic appreciation. This blog explains how data, recognition, and thoughtful lifecycle touchpoints support stronger relationships. You gain practical steps that guide your marketing team toward higher direct bookings and better retention.

Every brand floods the airwaves during Black Friday and Cyber Monday. Hotels that blast louder don’t win - those that tune in to the right audience do. HMA’s data-first model combines technology, analytics, and human expertise to run lifecycle marketing, booking recovery, and VIP recognition as a true extension of your team. The result is higher direct revenue, fewer silos, and reporting owners can trust.

This post breaks down the key differences between CRMs and CDPs and shows why clean, structured guest data is the foundation of every high-performing hotel marketing strategy.

In hospitality, guest data is only as powerful as your ability to connect it. This article explains how hotels can transform fragmented PMS and CRM data into a single, revenue-driving asset using a Customer Data Platform (CDP). Discover how unified profiles, real-time insights, and automated personalization help hotels grow direct bookings, reduce OTA reliance, and strengthen guest relationships.

Boost bookings this winter with data-driven hotel email campaigns. Learn how clean guest data, smart segmentation, and Gmail’s relevance algorithm turn seasonal emails into revenue.

Apple’s next iOS update isn’t just a tech headline - it’s a marketing reality check. With iOS 26, privacy gets tighter, AI inboxes get smarter, and open rates get even less useful. For hotel marketers, this shift means one thing: only clean data, smart segmentation, and strong sender reputation will keep your emails visiblle.

A Florida Gulf Coast resort used guest data to shift from calendar emails to targeted campaigns, driving $2.3M in direct revenue and 8,996% ROI in 2024.

Managing guest data isn’t just about storing names and emails. It’s about understanding your guests deeply and using that knowledge to create personalized experiences. When you get this right, you don’t just fill rooms - you build loyalty.

Gmail is rolling out a major change to the Promotions tab. Instead of showing the newest emails first, Gmail will prioritize the most relevant ones. (Google Blog) This means your hotel’s email campaigns will no longer compete for visibility based on send time alone. Placement will depend on how well Gmail thinks your content fits each

A Guest History Analysis (GHA) isn’t a one-off report; it’s the blueprint for your hotel’s data strategy.

By the time you add up salaries, benefits, and software tools, you’re looking at hundreds of thousands of dollars a year. For most hotels and resorts, that’s just not realistic. That’s why more and more properties are turning to fractional marketing.

For boutique properties, understanding who your guests are is only part of the equation. The real advantage lies in knowing which segments drive revenue and how those behaviors are shifting.

Fall is one of the most lucrative seasons in hospitality. Travelers are eager to escape for the weekend, book foliage getaways, or make early holiday plans. It’s also the ideal time for hotels to build momentum before the Black Friday and Cyber Monday surge.

A hotel CRM that’s slow, cluttered, or unreliable isn’t a minor inconvenience. It drags down campaign performance, inflates costs, and blocks revenue you should already be capturing. Most legacy hotel CRMs weren’t designed for today’s guest data, booking behavior, or cross-channel marketing needs. You can fix that. Here are five ways to diagnose what’s going wrong and how to get your hotel CRM back on track. Why Your Hotel CRM Isn’t Delivering Results A sluggish, messy, or un

Email continues to be one of the highest-ROI marketing channels, but its success depends on the health of your database.

Hotels face more pressure during an economic downturn  than almost any other segment. Demand tightens, booking windows shrink, and consumer behavior becomes unpredictable. This article outlines the hard data shaping the current slowdown, what it means for hotel performance, and how properties can protect revenue through segmentation, data hygiene, and targeted automation. UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went do

Your end-of-year revenue depends on more than the offer. It depends on whether your CRM is ready for it. The holiday season is one of the...

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.