Intelligencia CDP

The Nerve Center of Your Hotel Data

Intelligencia is a hotel marketing and lead management platform that unifies guest data, CRM integrations, and performance analytics - giving revenue and marketing teams cleaner insights, smarter engagement, and measurable growth.

Data You Can Trust

Because bad data costs real revenue.

Intelligencia’s hybrid Customer Data Platform was purpose-built for hospitality, engineered to clean, authenticate, and synchronize every record from every system. It eliminates duplicates and OTA placeholders, integrates seamlessly with property, booking, and marketing tools, and keeps each source continuously aligned in real time. The result is a single, reliable foundation of truth—accurate, unified, and ready to power every decision your team makes.

Seamless Integrations

Seamless integrations that actually stay seamless.

From PMS and booking engines to CRMs, ESPs, loyalty platforms, and third-party enrichment tools—Intelligencia connects it all.

Our integration framework was built for flexibility, ensuring that whether your tech stack includes industry standards or custom systems, data flows cleanly and securely.
We collaborate directly with your vendors and IT team to configure, test, and maintain connections so your staff never has to play middleman.

If it collects, stores, or tracks guest data, Intelligencia can unify it.

Refined Hybrid CDP Platform

Precision built for hotel operators.

While generic CDPs stop at data storage, Intelligencia goes further - combining high-level architecture with consultative support.

We refine each implementation around your business logic, giving you structure, context, and visibility across properties, brands, and guest types.

From data compilers and marketers to analysts and revenue managers, everyone works from the same pristine foundation.

Intelligent Data

Because clean data is a competitive advantage.

Our proprietary cleansing engine verifies every profile before it enters your CDP, removing false, incomplete, or duplicate records.

This purity fuels your segmentation, personalization, and reporting - so your campaigns are more relevant, your analytics more accurate, and your strategy more confident.

When your data is trustworthy, your decisions are too.

Platform Customization

Built for your ecosystem, not ours.

Every Intelligencia instance is configured to your operational and marketing priorities.

We tailor metrics, dashboards, and automation layers to fit your exact stack - so you get the insights you need without the noise.

With a dedicated Account Manager and Project Coordinator, your setup is guided, tested, and optimized from start to finish.

Data Segmentation

From data points to guest portraits.

Intelligencia blends behavioral, spend, demographic, and geographic attributes into unified guest profiles that drive smarter decisions.

These insights unlock:

More precise audience targeting
Smarter campaign personalization
Cross-property recognition and lifecycle automation
Revenue management that anticipates, not reacts

Support That Thinks Ahead

The people behind the platform.

HMA’s white-glove support model means you’ll never open a ticket queue.
You’ll have direct access to specialists who understand your property, your data, and your goals - monitoring performance, advising on strategy, and ensuring your CDP keeps improving as your portfolio grows.

“Intelligencia isn’t a 'walled garden' that forces your team to manage everything on their own. Instead, the platform strikes a balance between form and function, shaped by years of customer feedback and experience in other CDP environments. Our support model adds an extra layer of value, creating a multiplier effect that drives our clients’ businesses forward.”

Rick Heuer, Partner