Top 10 Winter Marketing Campaigns for Hotels and Resorts

Winter travel brings its own rhythm - slower nights, cozy getaways, and guests ready for inspiration. Well-timed winter marketing campaigns help hotels capture that energy, transforming seasonal interest into direct bookings and repeat stays.

The colder months are a prime opportunity to re-engage your audience. Effective winter marketing campaigns can:

• Fill occupancy gaps between holidays

• Highlight winter-themed amenities and promotions

• Strengthen loyalty through storytelling and personalization

• Build anticipation for next year’s peak season

Winter Marketing Campaign Ideas

1. Winter Detox Retreats

• Audience: Guests seeking relaxation post-holiday

• Idea: Promote spa packages, wellness menus, and yoga sessions
  

2. Extended Stay Packages

• Audience: Remote workers or snowbird travelers

• Idea: Offer weekly rates, breakfast credit, and co-working perks
  

3. Winter Adventure Packages

• Target Audience: Outdoor enthusiasts

• Campaign Idea: Feature skiing, snowshoeing, or guided winter hikes
  

4. Post-Holiday Family Getaways

• Audience: Families planning winter vacations

• Idea: Promote kid-friendly activities, game nights, and cozy suites
  

5. Culinary Delights: Winter Edition

• Audience: Food lovers

• Idea: Showcase chef’s specials, winter tasting menus, and wine pairings
  

6. Spontaneous Winter Escapes

• Audience: Spontaneous travelers

• Idea: Create urgency with limited-time rates and flexible cancellations

7. Winter Wonderland Packages

• Audience: Couples seeking cozy getaways

• Idea: Advertise fireplaces, sleigh rides, and candlelit dinners
  

8. Fireside Relaxation Retreats

• Audience: Guests seeking calm and warmth

• Idea: Spotlight rooms with fireplaces and hot-chocolate amenities
  

9. Winter Wildlife Experiences

• Audience: Nature enthusiasts

• Idea: Offer winter wildlife tours and scenic photography outings
  

10. New Year, New You Wellness Packages

• Audience: Health-focused travelers

• Idea: Combine spa access with fitness classes and healthy dining options
  

How to Elevate Your Winter Campaigns

Get more from your winter marketing campaigns by:

• Segmenting guest lists using stay history and demographics

• Testing subject lines for emotional or experiential pull

• Showcasing visuals that evoke warmth, contrast, and relaxation

• Integrating upsells like late checkout or seasonal dining specials
  

Plan Now for Peak Winter Impact

Need help crafting your next winter marketing campaign?

Contact hello@wearehma.com or call +1-831-655-0109 to learn how HMA helps hotels turn seasonal campaigns into lasting relationships.