Grow direct bookings with a hospitality customer data platform
Invest in What Delivers
Proven ROI for Hotels
and Resorts
Clean, Reliable
Guest Data
HMA Intelligent Marketing
A hotel customer data platform and CRM alternative that unifies PMS and marketing data, cleans OTA noise, and powers email, booking recovery, VIP recognition, and reporting for independent hotels and multi-property groups.
Clean, reliable guest data across properties
VIP guest recognition without a points program
Automated email and booking recovery journeys
Portfolio-level reporting for hotel groups
What HMA does for hotels
HMA gives hotels a data-first foundation and the tools to turn guest history into repeatable direct revenue.
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Hospitality customer data platform (Intelligencia): Unifies PMS, CRM, and marketing data, continuously cleans and deduplicates records, and builds accurate, enriched guest profiles.
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Hotel CRM and email automation: Runs targeted campaigns and automated journeys that recover abandoned bookings, drive repeat stays, and protect sender reputation.
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VIP guest solutions (Valet): Identifies high-value guests across properties and surfaces recognition cues at arrival—without relying on a traditional points-based loyalty program.
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Analytics and multi-property reporting (DataView): Delivers portfolio-wide visibility into performance by property, segment, and channel so leaders can allocate spend and prove ROI.
Why clean guest data matters
Most hotel CRMs store records but do not fix the data issues that block performance: OTA placeholders, duplicates, junk emails, and fragmented guest histories.
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Continuous cleansing and identity resolution remove OTA placeholders, merge duplicates, and normalize records before every campaign send.
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Unified, enriched guest profiles combine stay history, behavior, and lifestyle or demographic insights so your team can target real guests, not guess at segments.
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Accurate data improves everything from deliverability and sender reputation to personalization, revenue management, and owner-ready reporting.
Who HMA is for
HMA is built for hotel teams that need more than another generic marketing platform.
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Independent upscale and luxury hotels that want CRM-level capabilities without enterprise complexity.
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Resorts and destination properties that rely on OTAs but want to grow direct bookings and repeat stays.
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Multi-property groups and management companies that operate multiple PMS instances and need a unified view of their guests.
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Hospitality brands that want a data-first partner to manage campaigns, segmentation, and reporting with them—not a self-serve tool.
Why HMA
HMA combines a hospitality-specific CDP and CRM stack with a fractional marketing team that helps you execute.
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Data you can trust: Continuous cleansing, identity resolution, and OTA suppression keep your CRM accurate and campaign-ready.
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More than software: A dedicated team advises on segmentation, creative, and testing, then runs and refines campaigns with you.
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Cross-platform ready: Works with your PMS, booking engine, and loyalty tools so you do not have to rip and replace your stack.
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Proven direct revenue impact: Booking recovery, lifecycle journeys, and guest insights that hotels measure in thousands of direct dollars returned.
"Outstanding service, entrepreneurial, safe and reliable technology, true partnership, quality of execution. Whether it's our request or their idea, they have always evolved to stay at the forefront of the industry. I have had 20 years of experience with HMA and can confidently recommend them."
Ted Davis, EVP Marketing & Branding
Frequently Asked Questions
Q: Is HMA a hotel CRM or a customer data platform?
A: HMA is a hospitality customer data platform with CRM capabilities built for hotels and resort groups. It unifies and cleans guest data, then powers segmentation, campaigns, booking recovery, VIP recognition, and reporting through Intelligencia and connected tools.
Q: How does HMA clean OTA and placeholder data?
A: HMA applies a signature data-cleansing and identity-resolution process that removes OTA placeholders, validates and deduplicates emails, and merges records into a single guest profile before data flows into campaigns.
Q: Will HMA work with my PMS and booking engine?
A: Yes. HMA integrates with leading PMS and booking engines used by independent hotels and hotel groups, so you can keep your existing stack while centralizing data and marketing programs.
Q: Who manages campaigns and reporting?
A: HMA provides a fractional marketing team that partners with your in-house staff to plan, build, send, and report on campaigns, rather than leaving you with a self-serve tool.
Clean data, real support, direct revenue
HMA is built for hotels, resorts, and property groups that need more than another marketing platform. We deliver clean guest data, unlimited segmentation, and white-glove execution that never leaves you on your own.
With HMA, you get a data-first partner that helps your team drive direct bookings, strengthen guest relationships, and compete with confidence.