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Hotel Customer Data Platform
Powered by Clean Data

Lifetime Client ROI 

Over $1 Billion in Attributed Revenue

Average revenue increase of

28% Within the First Year

Cart Abandonment

+5,000% Average Annual ROI     

Grow Smarter, Think Better and Make Stronger Connections.

Intelligencia is built for hotels, resorts, and management groups that need more than a basic CRM. It unifies and cleans guest records, removes OTA clutter, and enriches profiles with lifestyle, demographic, and behavioral data.

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Unlike competitors with static segments and slow support, Intelligencia delivers unlimited segmentation, real time booking recovery, cross property VIP recognition, and white glove service. The result is cleaner data, stronger guest journeys, and higher direct revenue.

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Crafted specifically to address the unique demands of the hospitality industry.

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Converts your data into actionable intelligence that will boost revenue.

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Generates targeted reports that empower you to make informed decisions.

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"Ask Telli" Advanced AI content assistant built into email builder.

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Includes marketing guidance and management that ensures success.

Smarter Data with Hotel Guest Segmentation Software

Intelligencia, developed by HMA, is the hospitality customer data platform that unifies and cleans guest records, enriches profiles with lifestyle and behavioral insights, and connects seamlessly with PMS, loyalty, and booking systems. Hotels using Intelligencia gain unlimited segmentation, white glove support, and measurable results. On average, clients see 28% more direct revenue and 30% greater efficiency from cleaner data, real-time automation, and advanced guest history insights. With smarter data at the core, you deliver experiences that build loyalty, outperform traditional hotel CRMs, and accelerate growth.

Intelligencia CRM for hotels data flow
Intelligencia reporting dashboard

Multi-Property CRM for Hotels with Portfolio-Wide Visibility

The Intelligencia portal gives hotels, resorts, and management groups secure access to unified guest data, advanced segmentation, and real-time campaign tracking. Teams manage email marketing in one place, while leadership benefits from multi-property reporting that provides visibility across every location. With accurate insights and guest history analysis built in, you strengthen decisions, exceed ownership expectations, and drive measurable direct revenue growth.

Real Results That Speak for Themselves

A Central Coast boutique property used Intelligencia to achieve more than 5,000% ROI on multiple campaigns, including a Bay Area flash sale, a family spring promotion, and a holiday offer that returned over 7,400% ROI. Alongside the revenue lift, they lowered their average guest age by three years, expanded out-of-state demand, and converted group attendees into high-value repeat guests. This case study shows how a data-driven hotel marketing platform delivers results traditional CRMs cannot.

Intelligencia Hotel marketing software demographic reporting

Configured for your Needs

Every hotel operates differently, and Intelligencia adapts to meet those differences. Some platforms force you into rigid workflows and limited segmentation, but Intelligencia offers flexibility at every level. Whether you are a data-driven team running advanced campaigns or a lean staff managing multiple roles, you get the right tools, unlimited segmentation, and white glove support. With three tailored tiers, Intelligencia scales to your structure and priorities, so your marketing grows smarter at your pace.

DataView

DATA ANALYTICS & INSIGHTS

DataView

DATA CLEANSING + ANALYSIS

    • PMS data connection & download

    • HMA° proprietary data cleansing

    • DataView interactive analytics portal

    • Data segmentation workshop

    • Return of cleansed data

    • Defined data segmentation files

    • Data Appending > Appending options provided post-cleansing

    • DataView Signature Written Analysis

DataView

DATA ANALYTICS & INSIGHTS

Essentials

DATAVIEW + EMAIL

    • PMS data connection & automated data flow

    • Ongoing HMA° proprietary data cleansing 

    • Intelligencia CDP & portal setup

    • Guest History Analysis

    • DataView report deck

    • Data segmentation Ongoing HMA workshop

    • Defined data segmentation 

    • Set of (3) templates from Library re-skinned to match branding

    • QuickTurn eMail-builder

    • Ask Telli AI

    • eMail volume pricing

    • Set of (3) templates from Library  re-skinned to match branding

    • QuickTurn eMail-builder

    • Ask Telli AI

    • Standard opt-in web form

    • Lead capture & optimization web form

    • eMail volume pricing package

  • DataView report deck

    • Data Quality

    • DataView

    • Profiler Report

    • Booking Pace

    • Email Reports

    • Spend by Market Segment

    • Data Reach

    • eMail Performance

    • VIP Grid

    • Cyberboard

    • Dedicated Account Representative

    • Initiation Workshop (remote)

    • Data compliance management

    • Quarterly review & consultation upon request (1hr/session)

    • Templates

    • Web forms

    • Custom reports

    • Data Appending + Profiler Report (one-time or recurring)

    • Products

    • Consulting

DataView

DATA ANALYTICS & INSIGHTS

Enterprise

DATAVIEW + EMAIL + MARKETING SOLUTION

    • All-inclusive volume package with support services

    • PMS data connection & automated data flow

    • Proprietary data cleansing

    • Intelligencia CDP & portal setup

    • Guest History Analysis & on-site Marketing Workshop

    • DataView report deck

    • Consumed ROI Report

    • Unlimited data segmentation 

    • Set of (5) templates from Library re-skinned to match branding

    • (1) Custom template that can be re-skinned

    • Composer and QuickTurn eMail-builder

    • Ask Telli AI

    • AB Testing

    • Marketing calendar development and management

    • Email management

    • Set of (5) templates from Library re-skinned to match branding

    • (1) Custom template re-skin

    • Composer and QuickTurn eMail-builder

    • Ask Telli AI

    • AB Testing

    • Email management

    • Marketing calendar development & management

    • Custom opt-in web form 

    • Lead capture & optimization web form

    • eMail volume pricing package

  • DataView report deck

    • Data Quality

    • DataView

    • Profiler Report

    • Booking Pace

    • Email Reports

    • Spend by Market Segment

    • Data Reach

    • eMail Performance

    • VIP Grid

    • Cyberboard

    • Consumed ROI Report *

    • Cross-over analysis*

    • VIP Reporting included/option*

    • Dedicated Account Manager & Marketing Coordinator

    • Initiation and Annual on-site or remote marketing workshop

    • Marketing calendar management

    • Email deployment management

    • Ad-hoc reports

    • Data compliance management

    • Regional management support

    • Co-op Marketing planning & execution

    • Data application for business development pitches

    • Company-wide form review

    • Ad-hoc reporting

    • Data compliance management

    • Campaign ideation

    • Marketing calendar development & maintenance

    • Project management

    • Regular status calls

    • Liaison with other marketing vendors

    • (1) Customer Journey included 
      Nominal setup fee for additional

    • Templates

    • Web forms

    • Boomerang

    • Data Appending

    • Customer Journeys

Customizable. Scalable. Proven to Deliver.

Intelligencia is built for speed and impact. Hotels are fully live in 30 days, with data cleansing, OTA suppression, and profile enrichment handled up front so you start with a clean foundation. Reporting is powered by accurate, unified data, giving you clarity that translates into ROI that typically pays for itself within the first 3–4 months. Unlike competitors, support doesn’t end after onboarding. You get ongoing white glove guidance, unlimited segmentation, and cross-property reporting that provide both speed and visibility.

 

With Intelligencia, you get a platform that adapts to your team, grows with your business, and delivers measurable results you will not find anywhere else.

"Through navigating unprecedented times with our clients, we've gained a deeper understanding of the unique value HMA° brings. The industry mindset has shifted, with hotel operators and stakeholders now prioritizing marketing partnerships that excel in leveraging data in today’s dynamic digital landscape while providing scalable support for their teams. Intelligencia stands out by offering unparalleled flexibility through customization and scalability."

Michelle Carey Heuer, Partner

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WHY HMA?

Invest in What Works

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