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CRM Built for Hoteliers

Guest Data Cleanliness Increase

3× Cleaner in 30 Days with HMA

Average revenue increase of

28% Within the First Year

Cart Abandonment

+5,000% Average      Annual ROI     

Grow Smarter, Think Better and Make Stronger Connections.

Built exclusively for hotels, resorts, and property management groups, Intelligencia is a hotel customer data platform that transforms raw guest data into powerful marketing intelligence. Strengthen guest connections, elevate your hospitality marketing strategy, and drive direct revenue with data-driven hotel marketing built for today’s competitive landscape.

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Crafted specifically to address the unique demands of the hospitality industry.

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Converts your data into actionable intelligence that will boost revenue.

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Generates targeted reports that empower you to make informed decisions.

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"Ask Telli" Advanced AI content assistant built into email builder.

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Includes marketing guidance and management that ensures success.

Power your Future with Smart Data

In today’s data-rich, tech-driven world, guests expect more from the hotel brands they engage with. Intelligencia - developed by HMA - is a hospitality customer data platform (CDP) that blends advanced data science with hotel marketing technology. Purpose-built for hoteliers, it empowers teams to deliver smarter, more personalized guest experiences while turning data into meaningful action and measurable results.

Intelligencia data flow
Intelligencia reporting dashboard

A Portal of Opportunity

In today's dynamic marketing landscape, the right tools can elevate results from good to exceptional when powered by reliable data. The Intelligencia portal offers secure access to everything your team needs to leverage data effectively, creating, deploying, and tracking email marketing efforts. Discover why the Intelligencia portal is more than just an email platform; it provides management with full access to see what is happening in the field real-time, with the insights needed to exceed stakeholder and ownership expectations.

Beyond Compliance:
Commitment to Security

Our commitment to security transcends mere regulatory compliance. At HMAº, we anticipate future challenges and stay ahead of emerging threats. We navigate the evolving landscape of national and international regulations to ensure our clients and company meet current standards. Additionally, our team of experts guides clients in making necessary adjustments to comply with the Americans with Disabilities Act (ADA).

REGULATORY COMPLIANCE STANDARDS

Checking the boxes of a quality CRM

Configured for your Needs

Not every hotel runs the same - and your marketing platform should reflect that. Intelligencia is built for flexibility, solving the pain points that come from rigid, one-size-fits-all systems. Whether you're a data-savvy team optimizing complex campaigns or a lean staff juggling multiple roles, HMA° adapts to your structure, pace, and priorities. No locked-down workflows. No limited segmentation. Just the right tools, insights, and support to help your team market smarter and grow faster.

DataView

DATA ANALYTICS & INSIGHTS

DataView

DATA CLEANSING + ANALYSIS

    • PMS data connection & download

    • HMA° proprietary data cleansing

    • DataView interactive analytics portal

    • Data segmentation workshop

    • Return of cleansed data

    • Defined data segmentation files

    • Data Appending > Appending options provided post-cleansing

    • DataView Signature Written Analysis

DataView

DATA ANALYTICS & INSIGHTS

Essentials

DATAVIEW + EMAIL

    • PMS data connection & automated data flow

    • Ongoing HMA° proprietary data cleansing 

    • Intelligencia CDP & portal setup

    • Guest History Analysis

    • DataView report deck

    • Data segmentation Ongoing HMA workshop

    • Defined data segmentation 

    • Set of (3) templates from Library re-skinned to match branding

    • QuickTurn eMail-builder

    • Ask Telli AI

    • eMail volume pricing

    • Set of (3) templates from Library  re-skinned to match branding

    • QuickTurn eMail-builder

    • Ask Telli AI

    • Standard opt-in web form

    • Lead capture & optimization web form

    • eMail volume pricing package

  • DataView report deck

    • Data Quality

    • DataView

    • Profiler Report

    • Booking Pace

    • Email Reports

    • Spend by Market Segment

    • Data Reach

    • eMail Performance

    • VIP Grid

    • Cyberboard

    • Dedicated Account Representative

    • Initiation Workshop (remote)

    • Data compliance management

    • Quarterly review & consultation upon request (1hr/session)

    • Templates

    • Web forms

    • Custom reports

    • Data Appending + Profiler Report (one-time or recurring)

    • Products

    • Consulting

DataView

DATA ANALYTICS & INSIGHTS

Enterprise

DATAVIEW + EMAIL + MARKETING SOLUTION

    • All-inclusive volume package with support services

    • PMS data connection & automated data flow

    • Proprietary data cleansing

    • Intelligencia CDP & portal setup

    • Guest History Analysis & on-site Marketing Workshop

    • DataView report deck

    • Consumed ROI Report

    • Unlimited data segmentation 

    • Set of (5) templates from Library re-skinned to match branding

    • (1) Custom template that can be re-skinned

    • Composer and QuickTurn eMail-builder

    • Ask Telli AI

    • AB Testing

    • Marketing calendar development and management

    • Email management

    • Set of (5) templates from Library re-skinned to match branding

    • (1) Custom template re-skin

    • Composer and QuickTurn eMail-builder

    • Ask Telli AI

    • AB Testing

    • Email management

    • Marketing calendar development & management

    • Custom opt-in web form 

    • Lead capture & optimization web form

    • eMail volume pricing package

  • DataView report deck

    • Data Quality

    • DataView

    • Profiler Report

    • Booking Pace

    • Email Reports

    • Spend by Market Segment

    • Data Reach

    • eMail Performance

    • VIP Grid

    • Cyberboard

    • Consumed ROI Report *

    • Cross-over analysis*

    • VIP Reporting included/option*

    • Dedicated Account Manager & Marketing Coordinator

    • Initiation and Annual on-site or remote marketing workshop

    • Marketing calendar management

    • Email deployment management

    • Ad-hoc reports

    • Data compliance management

    • Regional management support

    • Co-op Marketing planning & execution

    • Data application for business development pitches

    • Company-wide form review

    • Ad-hoc reporting

    • Data compliance management

    • Campaign ideation

    • Marketing calendar development & maintenance

    • Project management

    • Regular status calls

    • Liaison with other marketing vendors

    • (1) Customer Journey included 
      Nominal setup fee for additional

    • Templates

    • Web forms

    • Boomerang

    • Data Appending

    • Customer Journeys

Customizable. Scalable. Effective.

Be fully up and running in 30 days - with ongoing support that doesn’t disappear after onboarding. Powered by clean, reliable data, our reporting delivers clarity and ROI that typically pays for itself in 3-4 months.


"Through navigating unprecedented times with our clients, we've gained a deeper understanding of the unique value HMA° brings. The industry mindset has shifted, with hotel operators and stakeholders now prioritizing marketing partnerships that excel in leveraging data in today’s dynamic digital landscape while providing scalable support for their teams. Intelligencia stands out by offering unparalleled flexibility through customization and scalability."

Michelle Carey Heuer, Partner

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WHY HMA?

Invest in What Works

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