CRM and Data Platform Built for Hotel Management Groups
Clean data, smarter marketing, and measurable growth across every property.
Unify Guest Data Across Every Property
Intelligencia was built for management groups that want clarity, not chaos. It connects and cleans guest data across all properties, resolving duplicates and identifying real, verified profiles. You get accurate reporting, cleaner campaigns, and a CRM that drives consistent revenue across your portfolio.
Drive Profitability with Simpler, Smarter Marketing
Profitability doesn’t come from more software - it comes from less friction. Intelligencia gives management groups a streamlined platform to analyze, segment, and market with precision. With centralized analytics and a fractional marketing program, your team spends less time fighting systems and more time growing revenue.
Revenue Optimization
Identify high-value segments, spot revenue gaps, and increase bookings with data-driven insights.
Guest Satisfaction
Deliver personalized experiences that create loyalty and repeat stays.
Cost Savings
Automate manual processes, reduce marketing waste, and maximize ROI.
Operational Excellence
Empower teams with shared visibility, centralized data, and unified analytics.
Five Game-Changing Features
1
CRM Customization Aligned
to Your Brand
Your marketing data and communication style stay true to each brand you manage. Intelligencia adapts to your business rules and guest journey, supporting both group-level and property-level strategies.
2
Boost Team Productivity with Centralized Marketing Support
Dedicated account managers act as an extension of your internal team, helping create, deploy, and optimize campaigns across every property.
3
Get Actionable Insights Across Every Property
Multi-property dashboards deliver real-time visibility into performance, pacing, and revenue metrics - accessible anytime in your Intelligencia portal.
4
Focus on Growth, Not Maintenance
With HMA handling database hygiene, reporting, and segmentation, your team can focus on expansion, partnerships, and guest experience instead of platform management.
5
No Training, No Tickets, No Hassle
We manage the heavy lifting so you don’t spend weeks onboarding or learning software. You get results, not ticket numbers.
"I have 20 years of experience working with HMA and can confidently recommend them. Outstanding service, entrepreneurial, safe and reliable technology, quality of execution and true partnership -- HMA were our best partners and never let us down. Whether the request came from us, or it was their idea, they have always evolved to stay at the forefront of the industry."
Ted Davis, EVP Marketing & Branding, March 2010-2024
BENCHMARK, A Global Hospitality Company
