What does an Email Threat Analysis do for my hotel email database?

An Email Threat Analysis examines the health of your email marketing database by reviewing domains, engagement, and data sources to identify entries that threaten deliverability, including spam traps, role-based or invalid addresses, disposable emails, and other risky records that can damage sender reputation and suppress revenue.

What do I receive after an Email Threat Analysis?

You receive a full Threat Analysis report with domain scoring, risk categories, and record-level detail, plus a copy of your database labeled by status so your team can safely suppress unsafe contacts in your CRM and ESP while keeping clean records ready for segmentation and campaigns.

What information does HMA need to run an Email Threat Analysis?

HMA typically only needs your email address list to run the analysis and does not require names, demographics, or other guest attributes, so you can improve deliverability and database health without sharing unnecessary data.

Which hotel systems does Email Threat Analysis work with?

Email Threat Analysis is CRM and ESP agnostic, so the suppression file and cleaned list can be used with any hotel CRM, PMS-connected email platform, or marketing automation tool your team already uses.

Hotel booking recovery software for abandoned reservations

Email Database Threat Analysis

Protect Your Marketing ROI Before It’s Too Late

Your email database is your most valuable owned marketing asset - but it could also be your biggest liability. Hidden inside most CRMs are toxic records that silently sabotage deliverability, reputation, and revenue. Spam traps, fake sign-ups, shadow domains, complainers, and fraudulent addresses don’t just waste sends - they actively hurt your ability to reach real customers.

On average, 20–30% of email databases contain hidden threats. That means nearly a third of your campaigns could be underperforming before you even hit send.

HMA’s Email Database Threat Analysis is a stand-alone service that uncovers and neutralizes these risks, so your campaigns reach the inbox, not the junk folder. Whether you’re in hospitality, retail, e-commerce, finance, or B2B - if email drives revenue, this service pays for itself almost instantly.

What We Find (That Your CRM Won’t)

Most CRMs and ESPs aren’t built to protect you from database decay or fraud. They’ll send to any address - even if it’s a trap. Our proprietary scan goes far deeper, detecting:

Reputation threats: spam traps, trackers, and blocklisted domains that tank deliverability.
Fraud threats: fake sign-ups, shadow domains, and bot-generated addresses.
Delivery threats: disposable emails, typo domains, and invalid addresses clogging your list.
Conversion threats: chronic unsubscribers, complainers, and “zombie” contacts that never engage.

All we need to get started is your list of email addresses - no other customer data or attributes required. That means your information stays protected while we identify the threats.

We provide you with a detailed suppression list you can act on immediately - no more wasted campaigns, no more silent penalties or wondering why deliverability is tanking.

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Why It’s a No-Brainer

For the cost of a single campaign, you could be protecting every campaign you’ll run this year. Clients who undergo a Threat Analysis see:

Boosted deliverability → emails finally land in inboxes, not spam.
Higher engagement → open and click-through rates jump once threats are suppressed.
Protected reputation → avoid long-term damage to your sending domain.
Stronger ROI → stop wasting money on emails that never had a chance to convert.

Think of it like an oil change for your database - preventative maintenance that keeps your marketing engine running smoothly. Don’t wait for blocked campaigns or a blacklisted domain to wake you up.

Run an Email Database Threat Analysis today.

Frequently Asked Questions

Doesn’t my CRM already protect me from this?
No. CRMs and email service providers are designed to send - not to safeguard. They don’t detect traps, fraud, or high-risk records hiding in your database.

How often should I run a Threat Analysis?
We recommend at least twice a year, especially before peak seasons (like holidays or major promotions) when deliverability is critical.

What do I get after the analysis?
A clear suppression list of toxic and high-risk contacts, plus a report outlining where the threats came from and how to keep your database clean moving forward.

What information do I need to provide?
Just your email address list. We don’t need names, demographics, or any other customer attributes to run the analysis.