Blog Stories

Hotels face more pressure during an economic downturn  than almost any other segment. Demand tightens, booking windows shrink, and consumer behavior becomes unpredictable. This article outlines the hard data shaping the current slowdown, what it means for hotel performance, and how properties can protect revenue through segmentation, data hygiene, and targeted automation. UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went do

Your end-of-year revenue depends on more than the offer. It depends on whether your CRM is ready for it. The holiday season is one of the...

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

You can't optimize what you can’t measure. And you can't measure what your CRM doesn't understand.

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

Insights from HMA’s 2025 Data Quality Case Study In the world of hospitality marketing, data is currency. But too often, hoteliers are...

Guest history analysis unlocks powerful insights that help hotels market smarter. By understanding past behaviors - like booking patterns, spend levels, and stay frequency - you can tailor offers, timing, and messaging to increase conversions. This data-driven approach boosts guest loyalty, drives direct bookings, and maximizes revenue from every stay. It’s one of the most effective tools to personalize and elevate your hotel marketing strategy.

Not every loyal guest wants to join a points program. Many don’t need rewards to feel connected - they just want to be remembered. And...

Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

Summer is peak season for travel - and for hotel and resort marketers, it’s also a prime opportunity to re-engage audiences, fill rooms,...

Why Hotel Teams Need a CRM Marketing Partner If you’re part of a small hotel marketing team, you already know the struggle - too many channels, too few hours, and never enough hands. Between digital ads, content, and email campaigns, CRM often slides to the bottom of the list. That’s exactly where the right CRM marketing agency  steps in. Not as a replacement, but as an extension of your team - a force multiplier  that adds structure, experience, and focus to your guest marke

Big Email Changes Coming from Microsoft - But HMA Clients Are Already Ahead of the Curve What hotel marketers need to know about the May...

With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

When was the last time you thought about how someone with visual, auditory, or motor impairments experiences your emails? For many email...

Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.

In the competitive world of hospitality marketing , where precision and personalization are key, every decision must be backed by accurate data . For hotels and resorts, understanding your guests and crafting campaigns that resonate with them can make all the difference. This is where data cleansing—the process of identifying and correcting inaccuracies in datasets—becomes an invaluable tool. By ensuring your data is clean, you can enhance marketing accuracy, elevate guest ex

Advanced segmentation helps to target the right lead at the right time.