Blog Stories

Hotels increase repeat revenue when they recognize guests and show authentic appreciation. This blog explains how data, recognition, and thoughtful lifecycle touchpoints support stronger relationships. You gain practical steps that guide your marketing team toward higher direct bookings and better retention.

This post breaks down the key differences between CRMs and CDPs and shows why clean, structured guest data is the foundation of every high-performing hotel marketing strategy.

A Florida Gulf Coast resort used guest data to shift from calendar emails to targeted campaigns, driving $2.3M in direct revenue and 8,996% ROI in 2024.

Managing guest data isn’t just about storing names and emails. It’s about understanding your guests deeply and using that knowledge to create personalized experiences. When you get this right, you don’t just fill rooms - you build loyalty.

A Guest History Analysis (GHA) isn’t a one-off report; it’s the blueprint for your hotel’s data strategy.

For boutique properties, understanding who your guests are is only part of the equation. The real advantage lies in knowing which segments drive revenue and how those behaviors are shifting.