HMA Integrations
Connect HMA to the Hospitality Tools You Already Trust
HMA Intelligent Marketing integrates with the core systems hotels, resorts, and management groups rely on every day - so you get cleaner guest data, stronger automation, and more direct revenue without ripping and replacing your tech stack. New integrations are added frequently, and our team will work with you to validate whether we already support (or can support) your preferred vendors or partners.
.jpg)
.jpg)
.jpg)
.png)
Don’t See Your Integration Listed?
HMA adds new integrations regularly, and hospitality tech stacks are rarely identical - especially across multi-property groups and management companies. If you do not see your PMS, booking engine, CRM, or niche vendor mentioned here, reach out and our team will confirm whether we already support it or can scope a new connection. Many clients come to HMA with complex, multi-system environments, and our integration specialists are experienced at designing reliable data flows that respect existing investments while unlocking new revenue.
Contact us to ask, “Do you integrate with [vendor name]?” and we will review our current integrations, roadmap, and options for connecting your preferred partners.
Integrations FAQ
Q: Do I have to switch PMS or booking engines to use HMA?
A: No. HMA is designed as a cross-platform hospitality customer data layer that works with your existing PMS, booking engine, and marketing tools so you do not have to rip and replace core systems.
Q: What types of systems can HMA integrate with?
A: HMA commonly connects with property management systems, booking engines, CRM and loyalty tools, email platforms, and on-property systems like spa or dining solutions, as well as analytics and reporting tools.
Q: How does HMA handle data quality when integrating multiple systems?
A: HMA continuously cleanses and deduplicates records, suppresses OTA noise, and applies identity resolution so you end up with accurate “golden record” guest profiles instead of conflicting data from different systems.
Q: What happens if my vendor does not have a prebuilt integration?
A: If a prebuilt connector is not available, HMA will assess the vendor’s data access options and work with you to determine the best approach - whether that is an API-based integration, flat-file exchange, or a roadmap item.
Q: How long does a typical integration take?
A: Timelines vary by vendor and data complexity, but most standard integrations follow a structured implementation plan that includes data mapping, testing, and validation before going live. Your HMA team will provide an estimated timeline during onboarding based on your specific stack.
Q: Can HMA work across multiple properties and brands?
A: Yes. HMA is built for independent hotels, resorts, and multi-property groups, providing portfolio-level reporting and VIP visibility while still allowing property-level teams to work in a way that fits their operations.
Q: Can I still use my existing email platform if I move to HMA?
A: Yes. Many hotels use HMA’s guest data platform and segmentation capabilities alongside existing email infrastructure, or transition over time as they see the benefits of centralized campaign management.
Q: How do integrations support VIP and loyalty initiatives?
A: By unifying data from PMS, booking, and on-property systems, HMA can identify high-value guests across properties, surface VIP cues to front-line teams, and power recognition programs without requiring a traditional points-based loyalty scheme.
Stand Out in a Crowded Market
