Blog Stories

Managing guest data isn’t just about storing names and emails. It’s about understanding your guests deeply and using that knowledge to create personalized experiences. When you get this right, you don’t just fill rooms - you build loyalty.

Your end-of-year revenue depends on more than the offer. It depends on whether your CRM is ready for it. The holiday season is one of the...

You can't optimize what you can’t measure. And you can't measure what your CRM doesn't understand.

Insights from HMA’s 2025 Data Quality Case Study In the world of hospitality marketing, data is currency. But too often, hoteliers are...

Guest history analysis unlocks powerful insights that help hotels market smarter. By understanding past behaviors - like booking patterns, spend levels, and stay frequency - you can tailor offers, timing, and messaging to increase conversions. This data-driven approach boosts guest loyalty, drives direct bookings, and maximizes revenue from every stay. It’s one of the most effective tools to personalize and elevate your hotel marketing strategy.

Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

Advanced segmentation helps to target the right lead at the right time.

The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry.   With...

Property and marketing managers across the hospitality industry are looking to convert first-time guests into loyal regulars. If that...

Valet VIP Management Platform unlocks the full potential of your customer service team to elevate your VIP’s on-property experience. In...

HMA Expands Their CRM Management Solution For Hospitality With The Release Of Valet VIP Management Platform (SaaS)   Source: Hospitality...

Use your hotel’s year-end ROI and guest data to drive smarter email marketing strategies, boost conversions, and personalize guest engagement in 2026.