Blog Stories

Threat Analysis protects your email marketing database from harmful data that lowers deliverability and revenue. The review identifies unsafe, invalid, or risky addresses and gives your team a clear suppression file to improve CRM accuracy. You receive a full report and a cleaned file with each record labeled by status, ready for use in any system.

This post breaks down the key differences between CRMs and CDPs and shows why clean, structured guest data is the foundation of every high-performing hotel marketing strategy.

In hospitality, guest data is only as powerful as your ability to connect it. This article explains how hotels can transform fragmented PMS and CRM data into a single, revenue-driving asset using a Customer Data Platform (CDP). Discover how unified profiles, real-time insights, and automated personalization help hotels grow direct bookings, reduce OTA reliance, and strengthen guest relationships.

Managing guest data isn’t just about storing names and emails. It’s about understanding your guests deeply and using that knowledge to create personalized experiences. When you get this right, you don’t just fill rooms - you build loyalty.

Your end-of-year revenue depends on more than the offer. It depends on whether your CRM is ready for it. The holiday season is one of the...

You can't optimize what you can’t measure. And you can't measure what your CRM doesn't understand.

Insights from HMA’s 2025 Data Quality Case Study In the world of hospitality marketing, data is currency. But too often, hoteliers are...

Guest history analysis unlocks powerful insights that help hotels market smarter. By understanding past behaviors - like booking patterns, spend levels, and stay frequency - you can tailor offers, timing, and messaging to increase conversions. This data-driven approach boosts guest loyalty, drives direct bookings, and maximizes revenue from every stay. It’s one of the most effective tools to personalize and elevate your hotel marketing strategy.

Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

Advanced segmentation helps to target the right lead at the right time.

Hotels collect endless data points, but without empathy and creativity, it’s just noise. A human data strategy  bridges the gap between analytics and authentic connection - empowering your marketing to feel as smart as it is personal. The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry.   With the ongoing distribution of vaccines and a steady return to something resembling “normal,” this is the perfect

Turning one-time guests into loyal regulars doesn’t happen by chance. It’s built through connection, timing, and automation. Smart email trigger campaigns  help hotels personalize outreach, strengthen relationships, and increase repeat bookings - automatically. Why Email Trigger Campaigns Matter for Hotels Email trigger campaigns  automatically respond to guest actions, keeping your brand present at key moments in the guest journey. They help you: Send perfectly timed, releva

Great service isn’t luck — it’s data-driven. Exceptional guest service doesn’t just happen - it’s powered by insight. With Valet, HMA’s intelligent VIP management  solution, hotels can anticipate guest needs, automate recognition, and deliver personalized moments that turn stays into stories. This post explores how data-driven service and automation elevate on-property experiences. How VIP Management Elevates the Guest Experience Today’s travelers expect recognition. They wan

HMA Expands Their CRM Management Solution For Hospitality With The Release Of Valet VIP Management Platform (SaaS) Valet redefines VIP management for hotels  by centralizing guest data, automating recognition, and improving personalization at scale. Built as a modern VIP management platform for hotels , it helps teams deliver exceptional guest experiences without manual tracking or data silos.   Source: Hospitality Newsmaker Alert   A Smarter Approach to VIP Management Platfo

Use your hotel’s year-end ROI and guest data to drive smarter email marketing strategies, boost conversions, and personalize guest engagement in 2026.