Blog Stories

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

Insights from HMA’s 2025 Data Quality Case Study In the world of hospitality marketing, data is currency. But too often, hoteliers are...

Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

If you’re part of a small hotel marketing team, you already know the balancing act. There’s never enough time, never quite enough hands,...

When was the last time you thought about how someone with visual, auditory, or motor impairments experiences your emails? For many email...

Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.

In the competitive world of hospitality marketing, where precision and personalization are key, every decision must be backed by accurate...

Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.

Sometimes it feels like winter will never end, but days are already getting longer and spring holidays will be here in the blink of an...

Left Brain vs. Right Brain: The Creative vs. Analytical Thinkers Debate at HMA You’ve probably heard it before - left-brained people are...

Human beings are always looking for patterns. That’s why we see a face in the moon, mistake a tree root for a snake or think our coat...

The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry.   With...

Earth Day 2024 brings to mind the essential link between sustainability efforts and the success of hospitality businesses. As the world...

There are a surprising number of marketing blogs with articles titled, “Is email marketing dead?” In fact, those exact keywords have had...

Looking back can often be the key to moving forward, especially in the hospitality industry where marketing is constantly evolving with...

There’s a cliché that Californians are always searching for the next wave, be it ocean- or technology-driven. Some clichés have a nugget...

HMA is proud to announce the launch of its partnership with Australia-based Black Sheep Tourism . The past 18 months of upheaval have...