Blog Stories

Traditional hotel CRMs manage communication, but not the data quality that powers personalization. A Customer Data Platform (CDP)  goes further - unifying PMS, POS, and booking data into one clean, actionable source. By removing duplicates, suppressing OTA placeholders, and enriching guest profiles, hotels using Intelligencia see smarter segmentation, stronger deliverability, and up to 3x higher ROI  compared to legacy CRM systems. This post breaks down the key differences be

A Guest History Analysis (GHA) isn’t a one-off report; it’s the blueprint for your hotel’s data strategy.

By the time you add up salaries, benefits, and software tools, you’re looking at hundreds of thousands of dollars a year. For most hotels and resorts, that’s just not realistic. That’s why more and more properties are turning to fractional marketing.

If your hotel CRM feels bloated, unreliable, or hard to trust - it’s not you. We hear this all the time from hotel marketing teams: the...

Email continues to be one of the highest-ROI marketing channels, but its success depends on the health of your database.

UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went down by 1.6% because of falling...

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

Insights from HMA’s 2025 Data Quality Case Study In the world of hospitality marketing, data is currency. But too often, hoteliers are...

Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

Why Hotel Teams Need a CRM Marketing Partner If you’re part of a small hotel marketing team, you already know the struggle - too many channels, too few hours, and never enough hands. Between digital ads, content, and email campaigns, CRM often slides to the bottom of the list. That’s exactly where the right CRM marketing agency  steps in. Not as a replacement, but as an extension of your team - a force multiplier  that adds structure, experience, and focus to your guest marke

When was the last time you thought about how someone with visual, auditory, or motor impairments experiences your emails? For many email...

Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.

In the competitive world of hospitality marketing, where precision and personalization are key, every decision must be backed by accurate...

Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.

Why Spring Is Prime Time for Hotel Email Marketing Spring is renewal season - for travelers and your marketing list. Guests are planning getaways, families are mapping vacations, and couples are searching for quick weekend escapes. Hotels that connect emotionally during this time see higher open rates, stronger engagement, and an early surge in direct bookings  before summer. Email marketing is 40% more effective than social ads for acquisition. When you combine seasonal stor

Balance creativity and analytics. Learn how HMA helps hotels merge data, storytelling, and segmentation to drive direct bookings and measurable ROI.

Human beings are wired to find meaning in patterns - it’s how we make sense of the world. In marketing, pattern recognition  turns that instinct into strategy, helping teams connect data insights , creative direction , and content psychology. From copywriting and design to analytics and automation, recognizing the right patterns allows marketers to craft smarter, more resonant campaigns that feel intuitive instead of forced. -- Why Pattern Recognition Matters in Marketing Mar