Blog Stories

Artificial intelligence in marketing has officially moved from hype to habit. In 2025, it’s driving personalization, predictive analytics, and campaign automation across hospitality - but only when it’s fed clean, structured data. This post explores how AI is reshaping hotel marketing, why poor data derails results, and how HMA combines automation and human insight to deliver measurable ROI . The Power of Artificial Intelligence in Marketing AI is no longer a futuristic conc

Human beings are wired to find meaning in patterns - it’s how we make sense of the world. In marketing, pattern recognition  turns that instinct into strategy, helping teams connect data insights , creative direction , and content psychology. From copywriting and design to analytics and automation, recognizing the right patterns allows marketers to craft smarter, more resonant campaigns that feel intuitive instead of forced. -- Why Pattern Recognition Matters in Marketing Mar

Winter travel brings its own rhythm - slower nights, cozy getaways, and guests ready for inspiration. Well-timed winter marketing campaigns  help hotels capture that energy, transforming seasonal interest into direct bookings and repeat stays. The colder months are a prime opportunity to re-engage your audience. Effective winter marketing campaigns  can: Fill occupancy gaps between holidays Highlight winter-themed amenities and promotions Strengthen loyalty through storytel

Hotels collect endless data points, but without empathy and creativity, it’s just noise. A human data strategy  bridges the gap between analytics and authentic connection - empowering your marketing to feel as smart as it is personal. The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry.   With the ongoing distribution of vaccines and a steady return to something resembling “normal,” this is the perfect

Turning one-time guests into loyal regulars doesn’t happen by chance. It’s built through connection, timing, and automation. Smart email trigger campaigns  help hotels personalize outreach, strengthen relationships, and increase repeat bookings - automatically. Why Email Trigger Campaigns Matter for Hotels Email trigger campaigns  automatically respond to guest actions, keeping your brand present at key moments in the guest journey. They help you: Send perfectly timed, releva

Great service isn’t luck — it’s data-driven. Exceptional guest service doesn’t just happen - it’s powered by insight. With Valet, HMA’s intelligent VIP management  solution, hotels can anticipate guest needs, automate recognition, and deliver personalized moments that turn stays into stories. This post explores how data-driven service and automation elevate on-property experiences. How VIP Management Elevates the Guest Experience Today’s travelers expect recognition. They wan

HMA Expands Their CRM Management Solution For Hospitality With The Release Of Valet VIP Management Platform (SaaS) Valet redefines VIP management for hotels  by centralizing guest data, automating recognition, and improving personalization at scale. Built as a modern VIP management platform for hotels , it helps teams deliver exceptional guest experiences without manual tracking or data silos.   Source: Hospitality Newsmaker Alert   A Smarter Approach to VIP Management Platfo

Data is the missing ingredient behind great email marketing content. Hotels that clean, segment, and personalize their databases see stronger engagement, better timing, and higher revenue from every send. This post explains how to simplify your workload and amplify performance with smarter, data-driven email campaigns. If your hotel email marketing  campaigns aren’t hitting their potential, your data might be to blame. Clean, structured data lets you make smarter decisions ab

Sustainability isn’t just a trend - it’s a performance strategy. This post explores how sustainable hospitality  transforms hotel marketing, operations, and guest experience into measurable ROI. Learn how to attract eco-conscious travelers, increase bookings, and build long-term brand equity with five actionable, data-driven tactics. Earth Day 2024 brings to mind the essential link between sustainable hospitality efforts and the success of hospitality businesses. As the world

Hotel email templates can make or break guest engagement. If your campaigns are underperforming, it’s not the message - it’s the presentation. This guide explores how refreshed templates, ADA compliance, and personalized design elevate your hotel’s marketing strategy, improve deliverability, and drive direct bookings with every send. When it comes to hotel email marketing , design is your first impression. Outdated templates dull engagement and make even the best offers blend

Despite countless claims that email is “dead,” it continues to outperform every other marketing channel - especially in hospitality. This article explores why hotel email marketing still delivers the highest ROI, how data-driven personalization keeps campaigns relevant, and how hotels can adapt to evolving guest expectations in the digital age. Email Is Still Hospitality’s Powerhouse In an era dominated by algorithms and shifting privacy rules, email remains the most reliable

Personalization in hospitality isn’t just about addressing guests by name—it’s about anticipating their needs. This article explores how VIP personalization for hotels  transforms guest data into meaningful experiences, builds loyalty, and increases ROI. Discover how data insights, segmentation, and HMA’s Valet VIP management solution help hotels deliver tailored experiences that keep guests coming back. The Power of VIP Personalization for Hotels In hospitality, small gestur

Use your hotel’s year-end ROI and guest data to drive smarter email marketing strategies, boost conversions, and personalize guest engagement in 2026.

HMA’s rebrand marks more than a new look - it represents decades of evolution in data, technology, and hospitality marketing. What began as a data management firm has grown into a hospitality intelligence company powering cleaner data, stronger segmentation, and measurable ROI for hotels and resort brands. A Fresh Chapter in Intelligent Marketing Over the past 40 years , our business has transformed alongside the hospitality industry itself. We started with one mission: help

The new HMA partnership  with Australia-based Black Sheep Tourism brings advanced CRM integration and data management to the travel and hospitality industry. This collaboration empowers hotels and tourism businesses to unify guest data, improve personalization, and drive measurable ROI through smarter marketing and reporting. HMA is proud to announce the launch of its partnership with Australia-based Black Sheep Tourism . The past 18 months of upheaval have changed the landsc