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Blog Stories
Hospitality’s OTA Problem in the Age of AI and the Role of Clean First-Party Data
How clean data and direct communication help hotels stay visible, protect bookings, and reduce commission exposure in the age of AI search. AI search is changing how travelers discover and book hotels. Many AI summaries rely on structured data from large OTAs, especially Booking.com , and frequently route travelers to third-party booking pages. Even when a hotel appears in an AI summary, the booking path often leads to an OTA, forcing the hotel to pay a commission and lose fi
Bryn Tyler
Jan 124 min read
Artificial Intelligence in Marketing: Smarter Data, Sharper Strategy
Artificial intelligence in marketing has officially moved from hype to habit. In 2025, it’s driving personalization, predictive analytics, and campaign automation across hospitality - but only when it’s fed clean, structured data. This post explores how AI is reshaping hotel marketing, why poor data derails results, and how HMA combines automation and human insight to deliver measurable ROI . The Power of Artificial Intelligence in Marketing AI is no longer a futuristic conc
HMA Staff
Oct 18, 20243 min read
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