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Blog Stories


5 Ways to Retarget Fall Browsers and Turn Abandonment Into Bookings
Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

HMA Staff
Aug 43 min read


What Cart Abandonment Teaches Us About Driving More Direct Bookings for Hotels
Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

Bryn Tyler
Jul 212 min read


Why Booking Recovery Is Essential to a Hotel’s MarTech Stack
In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

HMA Staff
Jun 232 min read


5 Ways to Boost Direct Bookings Through Automated Email Campaigns
A direct booking strategy is an important piece of your overall hotel marketing strategy.

Bryn Tyler
Mar 173 min read
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