Blog Stories

How clean data and direct communication help hotels stay visible, protect bookings, and reduce commission exposure in the age of AI search. AI search is changing how travelers discover and book hotels. Many AI summaries rely on structured data from large OTAs, especially Booking.com , and frequently route travelers to third-party booking pages. Even when a hotel appears in an AI summary, the booking path often leads to an OTA, forcing the hotel to pay a commission and lose fi

International travel is shifting. Preparation determines performance. Industry data shows international inbound travel to the U.S. facing continued pressure through parts of 2025, with an uneven recovery expected in 2026. The slowdown is driven by higher travel costs, uneven airline capacity, and growing traveler friction. Hotels that adjust segmentation , lifecycle timing , and data strategy now will be better positioned to protect direct revenue next year. Why Internationa

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

A direct booking strategy is an important piece of your overall hotel marketing strategy.