Blog Stories

Boost bookings this winter with data-driven hotel email campaigns. Learn how clean guest data, smart segmentation, and Gmail’s relevance algorithm turn seasonal emails into revenue.

By the time you add up salaries, benefits, and software tools, you’re looking at hundreds of thousands of dollars a year. For most hotels and resorts, that’s just not realistic. That’s why more and more properties are turning to fractional marketing.

Fall is one of the most lucrative seasons in hospitality. Travelers are eager to escape for the weekend, book foliage getaways, or make early holiday plans. It’s also the ideal time for hotels to build momentum before the Black Friday and Cyber Monday surge.

Email continues to be one of the highest-ROI marketing channels, but its success depends on the health of your database.

Your end-of-year revenue depends on more than the offer. It depends on whether your CRM is ready for it. The holiday season is one of the...

With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

Over the years, HMA has completed thousands of multi-part email tests. So many that we can look at the code and see what will or won’t...

If your hospitality email marketing campaign is not reaching its full potential, it’s likely time to rethink your content strategy. By...

When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...