Blog Stories

Spring demand rewards hotels that target the right guests with the right message at the right time. Spring remains one of the strongest booking windows for hotels and resorts. In 2026, successful spring email marketing relies less on volume and more on relevance, timing, and clean data. These 2026 spring email marketing campaign ideas for hotels focus on segmentation , lifecycle timing , and clean first-party data to help teams drive direct bookings during a competitive seaso

How clean data and direct communication help hotels stay visible, protect bookings, and reduce commission exposure in the age of AI search. AI search is changing how travelers discover and book hotels. Many AI summaries rely on structured data from large OTAs, especially Booking.com , and frequently route travelers to third-party booking pages. Even when a hotel appears in an AI summary, the booking path often leads to an OTA, forcing the hotel to pay a commission and lose fi

HMA’s data-first model combines technology, analytics, and human expertise to run lifecycle marketing, booking recovery, and VIP recognition as a true extension of your team. The result is higher direct revenue, fewer silos, and reporting owners can trust.

Threat Analysis protects your email marketing database from harmful data that lowers deliverability and revenue. The review identifies unsafe, invalid, or risky addresses and gives your team a clear suppression file to improve CRM accuracy. You receive a full report and a cleaned file with each record labeled by status, ready for use in any system.

Every brand floods the airwaves during Black Friday and Cyber Monday. Hotels that blast louder don’t win - those that tune in to the right audience do. HMA’s data-first model combines technology, analytics, and human expertise to run lifecycle marketing, booking recovery, and VIP recognition as a true extension of your team. The result is higher direct revenue, fewer silos, and reporting owners can trust.

This post breaks down the key differences between CRMs and CDPs and shows why clean, structured guest data is the foundation of every high-performing hotel marketing strategy.

Boost bookings this winter with data-driven hotel email campaigns. Learn how clean guest data, smart segmentation, and Gmail’s relevance algorithm turn seasonal emails into revenue.

By the time you add up salaries, benefits, and software tools, you’re looking at hundreds of thousands of dollars a year. For most hotels and resorts, that’s just not realistic. That’s why more and more properties are turning to fractional marketing.

Fall is one of the most lucrative seasons in hospitality. Travelers are eager to escape for the weekend, book foliage getaways, or make early holiday plans. It’s also the ideal time for hotels to build momentum before the Black Friday and Cyber Monday surge.

Email continues to be one of the highest-ROI marketing channels, but its success depends on the health of your database.

Your end-of-year revenue depends on more than the offer. It depends on whether your CRM is ready for it. The holiday season is one of the most lucrative periods in the hospitality industry. Between fall getaways, Thanksgiving travel, and Black Friday booking sprees, your marketing team is probably already prepping deals, designing campaigns, and building out email calendars. But here’s a question most marketers overlook: Is your guest data ready for any of it? No matter how g

With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

Even the best email marketing  strategy can fail if your emails don’t render correctly or land in inboxes. Testing ensures that every campaign looks right, functions properly, and reaches the audience it was meant for. At HMA, we’ve tested tens of thousands of email variations for hotels - learning that precision in design, deliverability, and personalization directly impacts performance and ROI . Why Email Testing Matters Today’s email marketing  environment is unforgiving.

Data is the missing ingredient behind great email marketing content. Hotels that clean, segment, and personalize their databases see stronger engagement, better timing, and higher revenue from every send. This post explains how to simplify your workload and amplify performance with smarter, data-driven email campaigns. If your hotel email marketing  campaigns aren’t hitting their potential, your data might be to blame. Clean, structured data lets you make smarter decisions ab

Hotel email templates can make or break guest engagement. If your campaigns are underperforming, it’s not the message - it’s the presentation. This guide explores how refreshed templates, ADA compliance, and personalized design elevate your hotel’s marketing strategy , improve deliverability, and drive direct bookings with every send. When it comes to hotel email marketing , design is your first impression. Outdated templates dull engagement and make even the best offers blen