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Blog Stories
Unlocking the Power of Data: How Hotels Can Optimize Performance with Smart Analytics
With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...
HMA Staff
Apr 302 min read
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Email testing is essential for successful email marketing
Over the years, HMA has completed thousands of multi-part email tests. So many that we can look at the code and see what will or won’t...
Bryn Tyler
Nov 1, 20243 min read
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Ease your workload: 5 ways data can improve your email marketing content
If your hospitality email marketing campaign is not reaching its full potential, it’s likely time to rethink your content strategy. By...
HMA Staff
Apr 10, 20244 min read
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Has your email marketing lost momentum? Elevate your marketing effort by updating your email templates
When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...
HMA Staff
Feb 13, 20243 min read
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