Blog Stories

UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went down by 1.6% because of falling...

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

You can't optimize what you can’t measure. And you can't measure what your CRM doesn't understand.

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

Not every loyal guest wants to join a points program. Many don’t need rewards to feel connected - they just want to be remembered. And...

Data-driven marketing starts with first-party data - the insights your customers share directly with you. Unlike third-party sources, this data is accurate, reliable, and tailored to your audience. By embracing first-party data, marketers can deliver highly personalized experiences, improve ROI, and future-proof their strategy in a privacy-first world. It’s not just smart marketing - it’s sustainable, scalable growth.

With over 40 years of expertise in bespoke reporting, we’ve witnessed firsthand how effective data analysis can revolutionize hotel...

When was the last time you thought about how someone with visual, auditory, or motor impairments experiences your emails? For many email...

In the competitive world of hospitality marketing, where precision and personalization are key, every decision must be backed by accurate...

Advanced segmentation helps to target the right lead at the right time.

Sometimes it feels like winter will never end, but days are already getting longer and spring holidays will be here in the blink of an...

Over the years, HMA has completed thousands of multi-part email tests. So many that we can look at the code and see what will or won’t...

Winter has its own unique charm that captures the heart of many travelers, seeking a break after the festive rush. The season of cool...

If your hospitality email marketing campaign is not reaching its full potential, it’s likely time to rethink your content strategy. By...

When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...

There are a surprising number of marketing blogs with articles titled, “Is email marketing dead?” In fact, those exact keywords have had...

In the world of hospitality, creating lasting impressions is crucial to success. The value of repeat VIP business in the hospitality...