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Blog Stories
How Advanced Segmentation Drives Engagement
Advanced segmentation helps to target the right lead at the right time.
Bryn Tyler
Apr 33 min read
Why Email Marketing Agencies Are Your Small Team’s Secret Weapon
Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.
HMA Staff
Mar 243 min read
5 Ways to Boost Direct Bookings Through Automated Email Campaigns
A direct booking strategy is an important piece of your overall hotel marketing strategy.
Bryn Tyler
Mar 173 min read
Data Needs to Have a Human Side
The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry. With...
Bryn Tyler
Aug 20, 20242 min read
Turn first-time guests into regulars: A how-to guide on email trigger campaigns
Property and marketing managers across the hospitality industry are looking to convert first-time guests into loyal regulars. If that...
HMA Staff
Jul 24, 20243 min read
Has your email marketing lost momentum? Elevate your marketing effort by updating your email templates
When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...
HMA Staff
Feb 13, 20243 min read
Strategic planning using year-end ROI and guest data insights
Looking back can often be the key to moving forward, especially in the hospitality industry where marketing is constantly evolving with...
HMA Staff
Oct 12, 20233 min read
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