Blog Stories

Case Study: How a Florida Gulf Coast Resort Used Guest Data to Drive 8,996% ROI 

A Florida Gulf Coast resort used guest data to shift from calendar emails to targeted campaigns, driving $2.3M in direct revenue and 8,996% ROI in 2024.

Bryn Tyler

Oct 143 min read

Maximize the Potential of Hotel Customer Data

Managing guest data isn’t just about storing names and emails. It’s about understanding your guests deeply and using that knowledge to create personalized experiences. When you get this right, you don’t just fill rooms - you build loyalty.

Bryn Tyler

Sep 304 min read

5 Ways to Fix a Hotel CRM That Isn’t Delivering Results 

If your hotel CRM feels bloated, unreliable, or hard to trust - it’s not you. We hear this all the time from hotel marketing teams: the...

HMA Staff

Sep 24 min read

Why an Email Threat Analysis Should Be on Every Marketer’s Calendar 

Email continues to be one of the highest-ROI marketing channels, but its success depends on the health of your database.

Bryn Tyler

Aug 253 min read

5 Ways to Retarget Fall Browsers and Turn Abandonment Into Bookings

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

HMA Staff

Aug 43 min read

What Cart Abandonment Teaches Us About Driving More Direct Bookings for Hotels

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

Bryn Tyler

Jul 212 min read

You Can’t Fix What You Can’t See: Why Clean Data Is the Backbone of Actionable Hotel Reporting

You can't optimize what you can’t measure. And you can't measure what your CRM doesn't understand.

Bryn Tyler

Jul 152 min read

How Advanced Segmentation Drives Engagement

Advanced segmentation helps to target the right lead at the right time.

Bryn Tyler

Apr 33 min read

Why Email Marketing Agencies Are Your Small Team’s Secret Weapon

Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.

HMA Staff

Mar 243 min read

5 Ways to Boost Direct Bookings Through Automated Email Campaigns

A direct booking strategy is an important piece of your overall hotel marketing strategy.

Bryn Tyler

Mar 173 min read

Data Needs to Have a Human Side

The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry. With...

Bryn Tyler

Aug 20, 20242 min read

Turn first-time guests into regulars: A how-to guide on email trigger campaigns

Property and marketing managers across the hospitality industry are looking to convert first-time guests into loyal regulars. If that...

HMA Staff

Jul 24, 20243 min read

Has your email marketing lost momentum? Elevate your marketing effort by updating your email templates

When it comes to technology, new is usually synonymous with improved, and email templates are no exception. You put in a lot of work to...

HMA Staff

Feb 13, 20243 min read

Strategic Hotel Marketing: Leverage Year-End ROI & Guest Data for Smarter Email Campaigns

Use your hotel’s year-end ROI and guest data to drive smarter email marketing strategies, boost conversions, and personalize guest engagement in 2026.

HMA Staff

Oct 12, 20232 min read