Blog Stories

Every brand floods the airwaves during Black Friday and Cyber Monday. Hotels that blast louder don’t win - those that tune in to the right audience do. HMA’s data-first model combines technology, analytics, and human expertise to run lifecycle marketing, booking recovery, and VIP recognition as a true extension of your team. The result is higher direct revenue, fewer silos, and reporting owners can trust.

This post breaks down the key differences between CRMs and CDPs and shows why clean, structured guest data is the foundation of every high-performing hotel marketing strategy.

In hospitality, guest data is only as powerful as your ability to connect it. This article explains how hotels can transform fragmented PMS and CRM data into a single, revenue-driving asset using a Customer Data Platform (CDP). Discover how unified profiles, real-time insights, and automated personalization help hotels grow direct bookings, reduce OTA reliance, and strengthen guest relationships.

A Florida Gulf Coast resort used guest data to shift from calendar emails to targeted campaigns, driving $2.3M in direct revenue and 8,996% ROI in 2024.

Managing guest data isn’t just about storing names and emails. It’s about understanding your guests deeply and using that knowledge to create personalized experiences. When you get this right, you don’t just fill rooms - you build loyalty.

A hotel CRM that’s slow, cluttered, or unreliable isn’t a minor inconvenience. It drags down campaign performance, inflates costs, and blocks revenue you should already be capturing. Most legacy hotel CRMs weren’t designed for today’s guest data, booking behavior, or cross-channel marketing needs. You can fix that. Here are five ways to diagnose what’s going wrong and how to get your hotel CRM back on track. Why Your Hotel CRM Isn’t Delivering Results A sluggish, messy, or un

Email continues to be one of the highest-ROI marketing channels, but its success depends on the health of your database.

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

Guests abandon hotel bookings every day - after browsing room types, checking rates, and even entering their email. It’s frustrating, but here’s the truth: those drop-offs are a goldmine. Understanding cart abandonment isn’t just about recovery - it’s about insight.

You can't optimize what you can’t measure. And you can't measure what your CRM doesn't understand.

Advanced segmentation helps to target the right lead at the right time.

Small marketing teams thrive with agency support - get expert help to execute your plan and manage your CRM efficiently and effectively.

A direct booking strategy is an important piece of your overall hotel marketing strategy.

Hotels collect endless data points, but without empathy and creativity, it’s just noise. A human data strategy  bridges the gap between analytics and authentic connection - empowering your marketing to feel as smart as it is personal. The past year of upheaval has changed the marketing landscape for everyone, especially those of us in the hospitality industry.   With the ongoing distribution of vaccines and a steady return to something resembling “normal,” this is the perfect

Turning one-time guests into loyal regulars doesn’t happen by chance. It’s built through connection, timing, and automation. Smart email trigger campaigns  help hotels personalize outreach, strengthen relationships, and increase repeat bookings - automatically. Why Email Trigger Campaigns Matter for Hotels Email trigger campaigns  automatically respond to guest actions, keeping your brand present at key moments in the guest journey. They help you: Send perfectly timed, releva

Hotel email templates can make or break guest engagement. If your campaigns are underperforming, it’s not the message - it’s the presentation. This guide explores how refreshed templates, ADA compliance, and personalized design elevate your hotel’s marketing strategy, improve deliverability, and drive direct bookings with every send. When it comes to hotel email marketing , design is your first impression. Outdated templates dull engagement and make even the best offers blend

Use your hotel’s year-end ROI and guest data to drive smarter email marketing strategies, boost conversions, and personalize guest engagement in 2026.