Blog Stories

Why Hotel Teams Need a CRM Marketing Partner If you’re part of a small hotel marketing team, you already know the struggle - too many channels, too few hours, and never enough hands. Between digital ads, content, and email campaigns, CRM often slides to the bottom of the list. That’s exactly where the right CRM marketing agency  steps in. Not as a replacement, but as an extension of your team - a force multiplier  that adds structure, experience, and focus to your guest marke

Forging strategic partnerships is essential for brands aiming to expand their reach, enhance credibility, and drive innovation.

The new HMA partnership  with Australia-based Black Sheep Tourism brings advanced CRM integration and data management to the travel and hospitality industry. This collaboration empowers hotels and tourism businesses to unify guest data, improve personalization, and drive measurable ROI through smarter marketing and reporting. HMA is proud to announce the launch of its partnership with Australia-based Black Sheep Tourism . The past 18 months of upheaval have changed the landsc