Blog Stories

Spring demand rewards hotels that target the right guests with the right message at the right time. Spring remains one of the strongest booking windows for hotels and resorts. In 2026, successful spring email marketing relies less on volume and more on relevance, timing, and clean data. These 2026 spring email marketing campaign ideas for hotels focus on segmentation , lifecycle timing , and clean first-party data to help teams drive direct bookings during a competitive seaso

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Not every loyal guest wants to join a points program. Many don’t need rewards to feel connected - they just want to be remembered. And...

Personalization in hospitality isn’t just about addressing guests by name—it’s about anticipating their needs. This article explores how VIP personalization for hotels  transforms guest data into meaningful experiences, builds loyalty, and increases ROI. Discover how data insights, segmentation, and HMA’s Valet VIP management solution help hotels deliver tailored experiences that keep guests coming back. The Power of VIP Personalization for Hotels In hospitality, small gestur