Blog Stories

UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went down by 1.6% because of falling...

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

Guest history analysis unlocks powerful insights that help hotels market smarter. By understanding past behaviors - like booking patterns, spend levels, and stay frequency - you can tailor offers, timing, and messaging to increase conversions. This data-driven approach boosts guest loyalty, drives direct bookings, and maximizes revenue from every stay. It’s one of the most effective tools to personalize and elevate your hotel marketing strategy.

Since the term was coined in the 1950s, “artificial intelligence” (AI) has often brought to mind robots that suddenly become sentient and...

Winter has its own unique charm that captures the heart of many travelers, seeking a break after the festive rush. The season of cool...

Earth Day 2024 brings to mind the essential link between sustainability efforts and the success of hospitality businesses. As the world...