Blog Stories

Fractional Marketing for Hotels: Why It’s the Smarter, More Cost-Effective Choice 

By the time you add up salaries, benefits, and software tools, you’re looking at hundreds of thousands of dollars a year. For most hotels and resorts, that’s just not realistic. That’s why more and more properties are turning to fractional marketing.

HMA Staff

Sep 174 min read

Case Study: How a Central Coast Boutique Property is Winning with Younger Travelers 

For boutique properties, understanding who your guests are is only part of the equation. The real advantage lies in knowing which segments drive revenue and how those behaviors are shifting.

Bryn Tyler

Sep 114 min read

5 Fall Email Marketing Tactics That Drive Direct Revenue for Hotels 

Fall is one of the most lucrative seasons in hospitality. Travelers are eager to escape for the weekend, book foliage getaways, or make early holiday plans. It’s also the ideal time for hotels to build momentum before the Black Friday and Cyber Monday surge.

HMA Staff

Sep 83 min read

When the Wave Turns: How Hotels Navigate Economic Downturns (and What Comes Next)

UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went down by 1.6% because of falling...

Bryn Tyler

Aug 183 min read

5 Ways to Retarget Fall Browsers and Turn Abandonment Into Bookings

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich...

HMA Staff

Aug 43 min read

Micro-Segmentation for Hotels: Beyond City, State, and OTA Bookers

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

HMA Staff

Jul 283 min read

OTA Emails Are Ruining Your Hotel Segmentation - Here’s How to Fix It

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

Bryn Tyler

Jul 82 min read

Why Booking Recovery Is Essential to a Hotel’s MarTech Stack

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads,...

HMA Staff

Jun 232 min read

How Guest History Analysis Can Supercharge Your Hotel Marketing

Guest history analysis unlocks powerful insights that help hotels market smarter. By understanding past behaviors - like booking patterns, spend levels, and stay frequency - you can tailor offers, timing, and messaging to increase conversions. This data-driven approach boosts guest loyalty, drives direct bookings, and maximizes revenue from every stay. It’s one of the most effective tools to personalize and elevate your hotel marketing strategy.

HMA Staff

May 283 min read