Blog Stories

Same-Time-Last-Year campaigns give hotels a reliable way to turn past guests into repeat revenue. You are not trying to create demand. You are reconnecting with guests at the exact moment they previously chose to travel. That timing matters. It aligns with habit, memory, and intent. When the message reflects the experience they already had, engagement increases and booking friction drops. This is one of the most efficient lifecycle programs a hotel can run. What Is a Same-Tim

OTA winback strategies for hotels are shifting. The fundamentals still work, but the environment around them has changed. AI is now influencing how guests discover, compare, and book. OTAs are tightening their position in that process. If you rely on OTA bookings and do not have a structured winback strategy, you are giving away repeat revenue. This roadmap breaks down what is changing, what is not, and how to build OTA winback strategies that convert in today’s environment.

Summer’s coming fast, and the forecast isn’t exactly smooth sailing. Demand’s here, but it’s shifting in all kinds of ways. Airfares are jumping, booking windows are shrinking, and flexibility is the new must-have. The next two months really matter. What you do now will set the tone (and the revenue) for your summer season. Let’s take a look at what’s actually happening - and what you can do about it. STR Snapshot: Growth Is There, But It’s Uneven The national travel trend nu

This post explains what booking recovery is, why abandoned bookings matter, and how booking recovery supports stronger direct booking performance.

Email marketing still does more work for hotels than nearly any other channel. It reaches past algorithms, keeps the relationship direct, and turns anonymous browsing into booked revenue.

Learn hotel segmentation strategies that increase ROI, improve behavioral targeting, and strengthen guest segmentation for better campaign performance.

Spring demand rewards hotels that target the right guests with the right message at the right time. Spring remains one of the strongest booking windows for hotels and resorts. In 2026, successful spring email marketing relies less on volume and more on relevance, timing, and clean data. These 2026 spring email marketing campaign ideas for hotels focus on segmentation, lifecycle timing, and clean first-party data to help teams drive direct bookings during a competitive season.

International travel is shifting. Preparation determines performance. Industry data shows international inbound travel to the U.S. facing continued pressure through parts of 2025, with an uneven recovery expected in 2026. The slowdown is driven by higher travel costs, uneven airline capacity, and growing traveler friction. Hotels that adjust segmentation, lifecycle timing, and data strategy now will be better positioned to protect direct revenue next year. Why International T

HMA’s data-first model combines technology, analytics, and human expertise to run lifecycle marketing, booking recovery, and VIP recognition as a true extension of your team. The result is higher direct revenue, fewer silos, and reporting owners can trust.

Hotels increase repeat revenue when they recognize guests and show authentic appreciation. This blog explains how data, recognition, and thoughtful lifecycle touchpoints support stronger relationships. You gain practical steps that guide your marketing team toward higher direct bookings and better retention.

Every brand floods the airwaves during Black Friday and Cyber Monday. Hotels that blast louder don’t win - those that tune in to the right audience do. HMA’s data-first model combines technology, analytics, and human expertise to run lifecycle marketing, booking recovery, and VIP recognition as a true extension of your team. The result is higher direct revenue, fewer silos, and reporting owners can trust.

Boost bookings this winter with data-driven hotel email campaigns. Learn how clean guest data, smart segmentation, and Gmail’s relevance algorithm turn seasonal emails into revenue.

By the time you add up salaries, benefits, and software tools, you’re looking at hundreds of thousands of dollars a year. For most hotels and resorts, that’s just not realistic. That’s why more and more properties are turning to fractional marketing.

For boutique properties, understanding who your guests are is only part of the equation. The real advantage lies in knowing which segments drive revenue and how those behaviors are shifting.

Fall is one of the most lucrative seasons in hospitality. Travelers are eager to escape for the weekend, book foliage getaways, or make early holiday plans. It’s also the ideal time for hotels to build momentum before the Black Friday and Cyber Monday surge.

Hotels face more pressure during an economic downturn than almost any other segment. Demand tightens, booking windows shrink, and consumer behavior becomes unpredictable. This article outlines the hard data shaping the current slowdown, what it means for hotel performance, and how properties can protect revenue through segmentation, data hygiene, and targeted automation. UPDATE 08/18/2025 : RevPAR is down in 42% of U.S. markets in the week of August 3-9, 2025. RevPAR went do

Fall is peak browsing season. Here's how to turn that attention into actual revenue. The fall travel window is filled with intent-rich opportunities: weekend getaways, school breaks, early holiday planners, and spontaneous leaf-peepers all hit hotel websites this time of year. The challenge? Many of them leave without booking. Website traffic goes up in the fall. So does booking abandonment. In hospitality, browsing doesn’t always mean booking - but it can if you have the rig

In a world where personalization drives revenue, micro-segmentation is what separates cookie-cutter campaigns from ones that truly connect.

Struggling to get results from your email marketing campaigns? It might not be your offer. It might be your data. More specifically: your...

In today's digital-first landscape, hotels invest heavily in marketing - paid search, metasearch, social campaigns, retargeting ads, email, and more - all to drive traffic to their direct booking engine. But even with the best marketing strategy in place, the vast majority of website visitors leave without booking. This isn’t a failure in your strategy. It’s the reality of online behavior. Across the hospitality industry, booking abandonment rates average between 80–90%. That